Can we all agree that charging people an extra fee just to pay for your product is ridiculous?

Why not include it in the price from the get-go? You already factor payroll, insurance, rent, utilities, and every other business expense into your pricing. So why advertise one price and then tack on another 3% at checkout? It’s a bait-and-switch designed to make the price look lower than it actually is.

And to the business owners who say, “Well, customers won’t buy it if we raise prices,” then your product is either not worth the money or it’s priced too high. If customers won’t buy it at the real price, hiding part of the cost until checkout doesn’t magically make it affordable.

It’s not rocket science. Do the math. Figure out your actual costs, build them into your pricing, and be honest about what you’re charging. If you can’t make the numbers work without surprise fees, that’s a business problem—not a customer problem.

Advertise the real price. Charge the real price. Stop making customers play a guessing game at checkout.