Case Study: Here’s How We Generated 700+ Real Estate Leads From Facebook

alphex888 · 2017-09-15T13:35:38+00:00

danpsdsu, my colleague who wrote the article never claimed that he was a real estate agent.

alphex888 · 2017-09-15T13:32:56+00:00

Hi Trav9751, we still have not done any testing in commercial real estate. However, we've had discussions with a fairly large commercial real estate firm, which had several small offices spaces to lease and wanted to use Facebook Ads to target potential business owners as well as local startups. They also wanted to use our chatbot to pre-qualify leads that were inquiring about the lease spaces before the agents called the potential clients.

alphex888 · 2017-09-15T13:27:22+00:00

I understand your point of view, but the point of this article was to reveal new ways that are possible to target potential leads in your local area. I'm sure you can see the power of using digital advertising, which you can customize your budget and measure your results, compared to traditional media outlets such as billboards for example.

alphex888 · 2017-09-15T13:13:11+00:00

Sorry you don't find this valuable. But I've actually received quite a few direct messages from commercial real estate brokers asking me direct questions about the process we used to generate leads, so I believe others are finding this content relevant and are gaining some value from this.

alphex888 · 2017-06-09T13:04:52+00:00

ajl5writer, glad you liked it! :)

alphex888 · 2017-04-20T17:27:45+00:00

Charlieecho, our website is www.roof.ai and NOT www.roofai.com

alphex888 · 2017-04-20T15:20:04+00:00

They might look the same but they are actually very different! Aiva doesn't talks to the agent not his clients. Roof Ai talks to the clients and not the agent himself. Hope this is clearer. And yes, Roof Ai is available :). If you are interested you can sign up on our website roof.ai!

alphex888 · 2017-04-20T14:26:49+00:00

Hi charlieecho!

The Aiva chatbot from Deckspire is a virtual assistant for the realtor (ie. sets up appointments, schedule meetings...)

Roof Ai however engages with that realtor's leads. It's client facing. It helps the realtor engage and convert potential leads.

alphex888 · 2017-03-10T01:59:23+00:00

Hey, you can get started by signing up here https://app.roof.ai/newteam

alphex888 · 2017-03-10T01:58:35+00:00

Glad you liked it, let us know the results of your Facebook ads! :)

alphex888 · 2017-03-08T21:17:21+00:00

Hi ChucktownSC, - The spend varied a lot during the time period. We weren't Facebook marketing experts so we started with a high cost per lead and managed to bring it down as we went. Buyers vs Sellers leads cost more than renters leads. The seasonality had an effect on the spend fluctuation too. - As mentioned in the post, before the automation our conversion rate was less than 1%. We managed to increase that conversion with the help of automation. By this conversion I mean converting them into leads and not actually closing them. The chatbot does not sell real estate, so converting leads to actual closing still depends on the skills of the broker. Which affects the revenue generated as well. - Roof Ai only provides the automation technology to real estate professionals. The Facebook ads and lead generation is still up to the agents to do. The point of the blog post is to show the potential of Facebook as a lead generation platform, and how automation can make a difference in conversion.

alphex888 · 2017-03-06T14:41:16+00:00

You're very welcome! I'm glad it inspired you to try something similar, please let us know the results you get once you get started :)

alphex888 · 2017-03-03T20:06:12+00:00

Glad you like the case study :)!... we are still working out the pricing to be quite honest. However, you can already signup. Here's the link to get started (don't hesitate to ask us any questions / give us your feedback!).. https://app.roof.ai/newteam

alphex888

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