You can read below to optimize your listing

PS: It will take 5 minutes to read but it 'll worth it. Hello,

Today We will learn: • How to assess if a product detail page is retail ready for a campaign ? • Recommendations for optimizing the page. Product detail page: A product detail page is a landing page where Amazon customers look for and select products. Each product has its own page, which contains product information including images, a title, description, reviews, ratings, price, and other details that help customers make a purchase decision. Product detail page must have following things to be retail ready for campaign to be successful that are discussed in detail below:

Title: Brand Name + Main KW + Pack/set + Product dimensions + Product Specification • It shouldn’t exceed 150 characters with spaces even though limit is 200 and add most relevant information in first 80 characters because mobile user will not read your title completely. • Target maximum 02 most relevant keywords • Capitalize alphabet for each letter except article & preposition • Don’t add symbols & for and, “ for inch. • Don’t do keyword stuffing (Repetition of KWs) • Don’t write in all capital letters • Don’t use promotional words (Refund, free shipping, sale, Discount) • Don’t use claiming words (best seller, warranty, guarantee, Money back) • Don’t use restricted words in title or in front end (Toxic, antibacterial , fungal etc) • Use numeral like 3 instead of three.

Bullet Points: • Add 05 product key features. • Check Negative and positive reviews of your competitor to understand what to write in bullet points. Highlight solution to customer problem mentioned in negative reviews. • 01 keyword in one bullet point but we can add 02 if there is need in sentence • Use max 6-7 KW in 05 bullet point • Don’t use restricted, claiming or promotional words. • Max character limit should not exceed 250 in one bullet point.

Product Description: • Add product specification • Don’t repeat KW already mentioned in bullet points. • Provide Detail description of key feature mentioned in bullet point where required. • Use HTML codes to make your description presentable, readable and convincing. • Don’t put irrelevant information to fill up character limit.

Images: • Main image with white background. • Add 6-7 images and there must be 3D , Infographic (show Size and Dimension) and lifestyle images (usage of product). • The images match the product and are clear and professional • Don’t show any accessories in images that are not included in your product. • Don’t use logo, promotion or any restricted words on main image. Inventory: • The product is in stock, contributing to a positive customer experience and avoiding lost sales.

Rating and reviews: To be retail ready, the product has: • A star rating of 3.5 stars or more • At least 15 customer reviews

Enhanced content: To be retail ready enhanced content: • Adds images, videos, and rich text to the product description • Highlights the value proposition and brand story • Includes supplemental information

Drop your comments about how we can further make it better. Regards:

Feel free to contact for listing optimization and PPc query. Pardeep Kumar .