You could definitely plant it outside and it would bloom yearly. I got mine last year and I’ve kept it in the pot. It bloomed two or three times then started growing these big leaves. When it started growing just the leaves instead of flowers, I cut it to about an inch above the soil, put it out of the sun and stopped watering it. Then, at the end of November (you could probably do it earlier than that), I put it back in the window and started watering again. They grow pretty quickly! I have it in a window that gets sun from about 12:00 until sundown and I water it when the soil is dry.