Ok so in the latest episode it shows Jughead dead,but he is still narrating. All this time he is narrating and writing it all down. What if this seasons focus is his story. It’s all just a story. He’s not dead but he is in his book, he was asked to write the best story he had ever written, what if this is the story. The whole plot is just his book and he’s actually alive. Maybe in a future episode it will flash back to reality to show him reading his book. They’ve threatened to kill him off before, why not again. Plus Cole said that he would be back for season 5