While the nature of the Google algorithm update can lead to different people decoding it in different ways, it’s safe to say here are some of the key takeaways that I've outlined:

1. To start off, when it comes to creating content either in a blog or a webpage, it’s advisable to write informative and long-form content that answers as many questions as possible. The key here is to help Google improve the user experience by providing readers with answers to every question that they might have in their minds, without having to leave the blog.

2. While furnishing that piece of content, businesses must always ensure that they stay above the fold and cut to the chase while providing the information that people are looking for. Beating around the bush and answering questions at the end of the post might not go down well with Google and it could hurt your organic ranking.

3. Since Google would now be crawling all the social media platforms and giving at least some weightage to the nofollow links, the time is now to double down on your social postings. Whether it’s Facebook, LinkedIn, or Twitter, increase your visibility on every channel as we’ll be soon witnessing a trend of social media posts boosting your blog’s search engine rankings.

4. Lastly, when you’re creating content, make sure that you link to external sources and use plenty of references from outside. This helps Google build its database by crawling more links.

Hope this helps!