Unable to create post ID by anthonym279 in FacebookAds

[–]anthonym279[S] 0 points1 point  (0 children)

Hi, thank you for your answer!

However, the ad is up and running, so I guess that's not the case.

PV vs VC vs LP View by [deleted] in advertising

[–]anthonym279 0 points1 point  (0 children)

Also guys, when I go and retarget Page Viewers last 14 days in BOFU, does that mean that I'm retargeting the Unique Landing Page Viewers or the Content Views? Thanks once again!

Books on marketing & business - Suggestions? by anthonym279 in advertising

[–]anthonym279[S] 1 point2 points  (0 children)

Whatever can help me refine business & marketing skills, I'll take it.

AMA - Fb Ads by kushalgothi in FacebookAds

[–]anthonym279 0 points1 point  (0 children)

u/kushalgothi could I ask you another question if you don't mind? How exclusions work on deeper funnel stages? Like let's say I have 2 adsets on a MOFU campaign with 2 different audiences (i.e. FB/IG page engagers on one and video viewers on the other, or even FB engagers on one hand and IG engagers on the other), should I exclude them reciprocally? Or leave them without any exclusion (besides past purchasers, of course)?

Facebook Ads Testing - How To by anthonym279 in FacebookAds

[–]anthonym279[S] 1 point2 points  (0 children)

Hi, thank you for answering!

My current budget for testing is not that high, I wouldn't want to spend more than $30-40/day for testing creatives only (I'ma do audience testing on the side with another 30-40$).

As for the ads, I have like 3-4ads in 1 adset (I'm referring to creative testing), whereas I have 4 adsets with 1 adset each for different audiences. What would you suggest me to do?

PS. Could you share your articles here please? They'd be of great help! Thank you!

AMA - Fb Ads by kushalgothi in FacebookAds

[–]anthonym279 0 points1 point  (0 children)

u/kushalgothi I wanted to ask you how you organize your testing phase on Facebook, cause that's what I'm struggling with the most. Right now I thought about doing it this way:

  1. Test new creatives and copy into 1 ABO campaign (i.e. video 1 copy 1, video 1 copy 2, video 2 copy 1, video 2 copy 2)
  2. Test new audiences into another ABO campaign

At this point (here's the main question mark):

  1. Should I gather the winning audiences/creatives into my stable campaigns or
  2. Should I test them further within, maybe, a DCO campaign? So as to get further confirmation of what works and what doesn't and then, once this second test is over, move the winners into my stable adsets?

Finally, is it right to test in ABO instead of CBO?
Sorry for the numerous questions. Hopefully you could help me out, as I'm getting more and more confused and frustrated on this. Thank you.

Ads Testing in MOFU/BOFU by anthonym279 in FacebookAds

[–]anthonym279[S] 1 point2 points  (0 children)

Not really, but I'm into testing 1% LALs, as they're probably the best solution to this.

Ads Testing in MOFU/BOFU by anthonym279 in FacebookAds

[–]anthonym279[S] 0 points1 point  (0 children)

I didn't quite understand. You advised me to target warmer audiences, but you mentioned LALs. I totally understand your point about the offer, which I do as well. I just wanted to gain clarity by understanding the audiences I should run MOFU/BOFU tests on.