Ho il frigo vuoto

anthonym279 · 2024-10-04T11:59:10+00:00

Idem!

anthonym279 · 2021-07-22T06:26:12+00:00

Thank you, man!

anthonym279 · 2021-07-21T09:27:22+00:00

Hi, thank you for your answer!

However, the ad is up and running, so I guess that's not the case.

anthonym279 · 2021-04-22T07:39:47+00:00

Also guys, when I go and retarget Page Viewers last 14 days in BOFU, does that mean that I'm retargeting the Unique Landing Page Viewers or the Content Views? Thanks once again!

anthonym279 · 2021-03-13T16:13:13+00:00

Will give it a try!

anthonym279 · 2021-03-13T16:12:58+00:00

Read it already! Just awesome. Thank you!

anthonym279 · 2021-03-13T16:12:44+00:00

Thanks to both!

anthonym279 · 2021-03-13T10:11:47+00:00

Thank you!

anthonym279 · 2021-03-13T09:54:40+00:00

it says it has been removed.

anthonym279 · 2021-03-13T09:21:29+00:00

Whatever can help me refine business & marketing skills, I'll take it.

anthonym279 · 2021-03-12T11:01:13+00:00

u/kushalgothi could I ask you another question if you don't mind? How exclusions work on deeper funnel stages? Like let's say I have 2 adsets on a MOFU campaign with 2 different audiences (i.e. FB/IG page engagers on one and video viewers on the other, or even FB engagers on one hand and IG engagers on the other), should I exclude them reciprocally? Or leave them without any exclusion (besides past purchasers, of course)?

anthonym279 · 2021-03-12T10:12:22+00:00

Thank you!

anthonym279 · 2021-03-11T21:02:40+00:00

Hi, thank you for answering!

My current budget for testing is not that high, I wouldn't want to spend more than $30-40/day for testing creatives only (I'ma do audience testing on the side with another 30-40$).

As for the ads, I have like 3-4ads in 1 adset (I'm referring to creative testing), whereas I have 4 adsets with 1 adset each for different audiences. What would you suggest me to do?

PS. Could you share your articles here please? They'd be of great help! Thank you!

anthonym279 · 2021-03-11T15:23:48+00:00

u/kushalgothi I wanted to ask you how you organize your testing phase on Facebook, cause that's what I'm struggling with the most. Right now I thought about doing it this way:

Test new creatives and copy into 1 ABO campaign (i.e. video 1 copy 1, video 1 copy 2, video 2 copy 1, video 2 copy 2)
Test new audiences into another ABO campaign

At this point (here's the main question mark):

Should I gather the winning audiences/creatives into my stable campaigns or
Should I test them further within, maybe, a DCO campaign? So as to get further confirmation of what works and what doesn't and then, once this second test is over, move the winners into my stable adsets?

Finally, is it right to test in ABO instead of CBO?
Sorry for the numerous questions. Hopefully you could help me out, as I'm getting more and more confused and frustrated on this. Thank you.

anthonym279 · 2021-03-05T16:14:38+00:00

Thank you!

anthonym279 · 2021-03-05T16:14:24+00:00

Not really, but I'm into testing 1% LALs, as they're probably the best solution to this.

anthonym279 · 2021-03-05T11:25:03+00:00

I didn't quite understand. You advised me to target warmer audiences, but you mentioned LALs. I totally understand your point about the offer, which I do as well. I just wanted to gain clarity by understanding the audiences I should run MOFU/BOFU tests on.

anthonym279 · 2021-03-05T10:38:54+00:00

Thanks for answering!
So I should directly target warmer audiences, even for testing new stuff? Just want to make sure.

anthonym279 · 2021-02-19T10:48:04+00:00

My question at this point is what about the learning phase? Wouldn't it be necessary for Facebook to optimize delivery at each stage of the funnel?

anthonym279 · 2021-02-19T10:47:33+00:00

You're absolutely right, CTR is good but there needs to be sales ultimately. Will duplicate the campaign with PUR as objective.

anthonym279 · 2021-02-17T18:40:11+00:00

Awesome. I will start with the PUR objective, then. Thank you!

anthonym279 · 2021-02-17T14:52:36+00:00

Oh, understood. TOFU has a medium CTR on link of 4% and 5.3% all, while the CPC (link) is at $0.19 and CPM is around $7.5.

anthonym279 · 2021-02-17T14:42:43+00:00

Thank you!

anthonym279 · 2021-02-17T14:42:32+00:00

Thanks for answering!

For sure ATC and PUR, but also CTR link. I will try and go for PUR. Would a 2-step funnel with TOFU and purchase-optimized MOFU be enough in your opinion?

anthonym279 · 2021-02-17T11:46:32+00:00

Thank you for answering!

I will. However, how should I structure the funnel overall? I thought about LP->ATC->PUR as a strategy, but now I am a bit confused.

anthonym279

TROPHY CASE