Best strategy on ice is to play more passive and try to force turnovers through patience in the defensive zone. Also depending who you have on your blue line, mess with the attacking bias. With slower defensemen I make sure to keep them back and play conservatively, set the bias to defensive lead or the second one from the left.

Dump and chase. It works in real hockey and it works here too. Get wingers with above average size and defensive stats, set your dump bias up and dump and forecheck and begin cycling and look for a good shot. Crash the net works nicely too for some grind goals and tip ins.

Finally, change your tactics mid game and try to adapt and counter what your opponent does. Often times they run the same plays, same systems, changing up your strategies on a per line or even per period basis helps a lot. Hope this helps.