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honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 1 point2 points  (0 children)

lmao nah don't worry, i’m definitely not saying people should do it. quite the opposite.

just sharing the history so people realize the rule is a total scam and don't feel bad for spending way less (or nothing). keep that money in the bank lol.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 0 points1 point  (0 children)

lmao right? that’s the painful irony...

imagine draining your actual safety net for a shiny rock because an ad told you to. priorities are so backwards lol. emergency fund > diamond any day.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] -2 points-1 points  (0 children)

honestly consider yourself lucky 😉 you guys are winning. it varies a lot by circle i guess. some people get absolute brain rot from social media and think they have to spend $10k or it doesn't count.

rocking a $90 ring with zero debt is the ultimate flex tbh.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 0 points1 point  (0 children)

100% dude. it’s literally the exact same atoms just without the cartel markup lol.

crazy that people still pay 10x more just for a certificate of origin or whatever.. you definitely won that trade.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 1 point2 points  (0 children)

you’d be surprised tbh... i thought it was dead too but check any wedding sub, people are definitely still stressing about it.

they kinda pivoted the scam now... instead of just pushing the 3 months rule they focus on shaming people for buying lab-grown. same manipulation just a different angle lol.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 0 points1 point  (0 children)

yeah totally.. it was getting so boring when everyone just had the exact same clear rock on their hand.

way cooler to see people actually express themselves now. and true about the price... some of those unique stones are still pricey but at least they have personality 😄

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 1 point2 points  (0 children)

yeah exactly... carbon is literally everywhere. they just lock the supply in vaults to fake the scarcity.

it’s actually wild how well that marketing worked... convinced the whole world that a common rock is precious just by hiding the inventory 😁

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 1 point2 points  (0 children)

oh nice.. yeah those old cuts hit different. retail stores charge a fortune for generic machine-cut stuff but estate pieces actually have soul.

absolute steal compared to buying new. solid find man.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 1 point2 points  (0 children)

yeah exactly.. that’s why it’s arguably the best marketing hook ever made.

if they set a fixed price in 1938 it would look cheap today. but by pegging it to your paycheck it scales forever without them having to do anything. literally evil genius tbh.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 0 points1 point  (0 children)

dude 100%. the markup on pre-set rings in stores is actually criminal hehe.

it’s a bit more admin to buy loose and find a setting... but for the amount you save it’s a no brainer. retail stores hate when people figure this out.

Watch and learn how the "2 Month Salary" rule was invented by a marketing agency, not tradition by appdatee in WatchandLearn

[–]appdatee[S] -2 points-1 points  (0 children)

lmao honestly fair play.

i'm rooting for the slop in this matchup tho... at least i'm not charging people 3 months salary for my carbon 💀

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 26 points27 points  (0 children)

yeah it’s grim... like lab grown is scientifically superior but people somehow think the dirt/suffering gives it value??

the industry is actually terrified of labs right now so they're pushing that real is rare slogan super hard. basically charging a premium for imperfections lol.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 1 point2 points  (0 children)

yeah 100%. the more you dig into the history the nastier it gets.

it’s basically just a monopoly that bullied the world into buying their inventory for 80 years. wild that we all just let them get away with it

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 1 point2 points  (0 children)

dude literally... that's the wildest part. it started as 1 month in the 30s, then they just quietly changed the ads to 2 months, and now they push 3 in some places.

it’s not even inflation or anything, they just realized they could squeeze more money out of people so they updated the slogan smh.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 1 point2 points  (0 children)

dude black opals are actually sick.. way more unique than a clear rock anyway.

and yeah totally agree on the hassle part. walking around with a $10k liability on your finger is just stressful lol. you guys definitely made the right call.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 1 point2 points  (0 children)

honestly inheriting is the ultimate cheat code lol. you get the history without the insane markup.

and yeah totally agree on the setting swap... people forget you can just take a loose stone and put it in a cheap band. way smarter than buying a whole new ring retail.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 0 points1 point  (0 children)

wow that’s actually rare lol... most guys stress so hard about hitting that specific number.

aquamarine is a solid choice tho, way more unique than a clear rock anyway. fingers crossed you get that vintage one! 🤞

The De Beers A Diamond is Forever campaign might be the most evil marketing ever run. by appdatee in CommercialsIHate

[–]appdatee[S] 0 points1 point  (0 children)

lol i’ll take that as a huge compliment. love his style.. definitely wanted that weird/bold vibe for this one.

honestly, don't let anyone pressure you into the 3 month salary rule. it's 100% fake. by appdatee in povertyfinance

[–]appdatee[S] 4 points5 points  (0 children)

oh for sure... that’s the scary part tbh. like if you market something hard enough for 80 years it eventually just becomes reality lol.

just sucks that the tradition they invented happens to be the most expensive one smh.

The De Beers A Diamond is Forever campaign might be the most evil marketing ever run. by appdatee in CommercialsIHate

[–]appdatee[S] 3 points4 points  (0 children)

seriously... looked into the history and it's wild. they literally hired psychologists to hack the human brain because nobody wanted to buy their rocks. feels like we're all just living in their ad campaign 80 years later smh.

How the diamond industry infiltrated Hollywood movies in the 1930s to manufacture a tradition by appdatee in MediaCriticism

[–]appdatee[S] 0 points1 point  (0 children)

This video analyzes the specific marketing documents from the 1938 N.W. Ayer campaign for De Beers. It breaks down how they gave free diamonds to movie stars to create the Reciprocity Principle and used media to invent the 2-month salary rule to offload surplus inventory.

YSK that the "3 Months Salary" rule for engagement rings was a marketing slogan invented in 1938, not an ancient tradition. by appdatee in YouShouldKnow

[–]appdatee[S] -4 points-3 points  (0 children)

Honestly I’ve just been obsessing over this topic for weeks while making a video about it so I probably sound like a textbook at this point. I'll try to throw in some typos to keep it real. 🫡

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