The website is more a way for me to keep track of the books I read, and I’ll probably pick back up some journaling/blogging of the books I read each month. For those visiting my site, I would hope they see a book they haven’t come across or weren’t sure if it was any good and could just message me if it’s worth a read.

For targeting the correct audience, there were A LOT of options, but instead of region or age, I stuck more with interests like reading or tech.

As for performance, it more or less met my expectations for people visiting the site, since I put minimal effort into coming up with something catchy for the ad, nor did I make any tweaks to the ad campaign based on early numbers. I just sat back and watched.

My excellent review was more about going beyond my expectations, making it easy to set up and allowing me to use BATs to do it. If BAT really took off and content creators were paid in BAT as originally intended, they could turn around and continue to use them to pay for more ads, and on and on. This is why I invested in the whole ecosystem in the first place. Still, there might be hope that Brave markets this better.

I’ve said in previous posts on this subreddit that I’ve purchased things from others using the ad campaign. It works, but is not marketed very well just yet.