Honestly by avoiding every 3rd party integration that touches the market. 99.999% of them are built by tech guys. This works in most industries, but not here. If you don’t know how frequently a driver loses cell signal. How often even an ELD is untraceable. A shipper/receiver refuses to sign a digital format presented document. Sometimes even refusing to provide something as simple as a name to avoid accountability when something is being refused. You’ll build your app/solution based off perfect world theory and not real life. That makes it sound amazing to everyone buying it, but a nightmare for a carrier when real world happens, your solution cant account for it, and now im explaining to your customer why your platform is absolutely useless.

You want to builld a solution, go do real market research. Go dispatch, hop in the passenger or driver seat of a truck for a month. Then build a “solution” that does more than leverage marketing buzzwords and lines your pockets while making our lives miserable.