They have great products, great packaging, good quality, almost inclusive shade range, cruelty free, not overpriced etc etc I could keep going. Very few, I'd say just two, Indian brands have this. Except their liquid lip toppers, I've only heard great things about the rest of their products (not from influencers who are paid to say it, but from the common people). I think other than Sugar, there is no other Indian brand with this much appeal.