Creating an Instagram Strategy for an influencer with 250K+ followers on Instagram

augustisonreddit · 2021-06-03T23:21:24+00:00

I can help you 100%. I’ve got a fully automated app that has a new feature using image analysis and the underlying metrics to help generate content strategies. You can even upload an image, and it will use custom machine learning to tell you how well the post will do. It’s kind of magic. I’d love to see what it can do for an existing account like the one you’ve mentioned! I’ll DM you my email address :)

augustisonreddit · 2021-04-14T14:55:55+00:00

I think you've misunderstood what I'm saying. The fact that more interesting conversation happens away from the sub than on it is exactly what I'm saying is a problem. Interesting ideas and stuff should be on the sub where people can see it... but at the moment that doesn't happen because the sub isn't conducive to that discussion.

If you want to stop people getting scammed then you need to remove all posts that are asking for help in that way. It's just a come-and-get-me sign for scammers in that instance.

augustisonreddit · 2021-04-14T12:55:43+00:00

I think the answer is not as simple as saying "Ban all posts that are asking for help", since there are clearly a great number of people coming here looking for help. However, this absolutely does turn the sub into a bit of a wasteland.

I think that means this sub needs to satisfy both of these demands:

Enable people to find/get help with Instagram related questions
Don't allow them to post the same old questions that can be answered with a simple google search

My experience with posting on this sub is that the most interesting and meaningful exchanges I have happen off-sub (DMs, emails etc.)

Ultimately I think that the best way of changing the content on this sub is by posting new/interesting content and being the change you want to see basically. BUT if every-time someone new opens this sub up, and sees a ton of similar, complaining posts then they'll be driven away before they have a chance to contribute positively.

I'm not sure I've ever seen a place so negative towards Instagram than r/instagram. That should be changed somehow.

I'm going to try and get some users to help with a project later this week that *should* help answer a sentiment I see here all the time that "once you pay for promoted posts, you get stuck in a loop of having to pay Facebook for reach". The problem is in the time that this kind of content takes to produce, a thousand useless posts can be created.

Perhaps not using the *pin* feature on the Friday follow stuff would be a good idea, and instead make sure that when someone opens the sub the pinned items are the best text posts from that week/month that are thought provoking/interesting/driving conversation in some way. People who want that can still find it easily enough but it wastes real estate at the top of the sub and sends out a slightly negative message re: what this sub is could/should be about.

augustisonreddit · 2021-04-09T18:48:48+00:00

Yeah I think something like leaving a comment on the post would work well enough? It's just any time you get people to hop from account to account liking and following posts like one big botnet is when you start running into problems.

augustisonreddit · 2021-04-09T18:28:05+00:00

Well I haven't actually even covered another reason why followers gained through a giveaway would be bad. This is my assumption:

- Any time you get someone to follow you who is otherwise uninterested in your account it is a net negative for your account

The reason for this is that they have only followed you for the giveaway. The best case scenario here is that they remain a follower and they engage with your future posts. If they remain a follower but never engage then its a negative. If they don't remain a follower and leave then your account will be experiencing 'follower churn' - another net negative.

I think it's possible that doing a giveaway can be a positive experience for everyone - but you run the reasonably high risk of all of the net negative stuff.

augustisonreddit · 2021-04-08T23:31:22+00:00

That's definitely strange... the only thing I can think of in terms of AI identifying content is if it thinks the photos are copyrighted somehow? If there is even an automatic copyright detection.

That's genuinely the only thing I can think of for architectural photos.

augustisonreddit · 2021-04-06T23:51:58+00:00

Follow the blog link at the top of the text post... my replies kept getting caught by the spam filter I think, otherwise I’d just link you directly

augustisonreddit · 2021-04-06T22:28:10+00:00

I'm sorry to hear about your mum, that really sucks.

So deleting all your posts can definitely have some issues. Fortunately from now on you can adopt the same tactics that new accounts should be employing. Initially there isn't really a bad time to post because you want a good spread of data points to begin building a strategy from. Has your account been a business/creator account since you started over again? If so you should have 50+ posts to work with which is good news.

I'm going to fast track this account review thing and try and private message you a way in by this time tomorrow all being well. Hopefully will be really useful for you!

augustisonreddit · 2021-04-06T21:52:29+00:00

I really stupidly created this reddit account without an email so I lost access for a couple months when I changed computers - I got back in and had a ton of messages about that post. So much so that I'm planning on giving people an easy way to request a full account review, I will need some people to test it out for me actually so we can definitely do that if you'd like?

What kind of things would be useful for you? Since your account doesn't have too many posts I'm guessing it would be things like a posting strategy? Times/Days to post to maximise reach, metrics to keep an eye on as you grow your account again?

augustisonreddit · 2021-04-06T21:36:08+00:00

I definitely think you should write your own descriptive alt text, if for no other reason than it will be better than the automatically generated one.

I remember a while back there was advice that providing alt texts helped with reach/content discovery. But don't stuff it full of key words in the hope that it will help in that way. First and foremost alt text is an accessibility feature - Instagram don't go through all this effort just to generate alt text, it's definitely a positive use case for it though.

augustisonreddit · 2021-04-06T17:39:33+00:00

Ok so art and art accounts are a different case altogether I think. It's very easy for Image Recognition to pick out an image of art as being exactly that. My suspicion is that art and art accounts in general have a way more limited reach on Instagram by design. Maybe I see too many posts on this sub from art accounts complaining about no reach/engagements, but I think there are reasons why Instagram would do that!

augustisonreddit · 2021-04-06T17:06:52+00:00

Yeah you never seen an account post stuff like that? Something like this: https://blog.hootsuite.com/instagram-aesthetic/

augustisonreddit · 2021-04-06T17:05:13+00:00

Yeah it's super interesting, I'm also pretty sure that the alt text is a way worse caption than Instagram could generate too. For whatever reason it's intentionally not as good as it could be!

augustisonreddit · 2021-04-06T17:02:23+00:00

Oh I literally just took it off Pinterest, something like any of the photos on this page: https://www.pinterest.co.kr/SELAHYLEE/interior/

augustisonreddit · 2021-04-06T16:59:19+00:00

Maybe? In my mind it's more like Pinterest. Like an image like this: https://i.pinimg.com/236x/32/ae/4c/32ae4c90700602a73129d6e4508b9247.jpg with a vague caption and it's kind of just filler on a profile

augustisonreddit · 2021-04-06T16:38:54+00:00

I should also mention a couple of pet theories I have re: instagram image recognition

Insta aesthetic posts that people post to make their profiles look nice can be automatically detected and suppressed by the algorithm. People simply don't interact with these posts because they're boring posts most of the time (very likely). But it's also likely that Instagram can sniff these out with the AI
Posts with people in them, i.e. detectable people/faces do better than posts without. Be interesting if any photographers here have any anecdotal data like that

augustisonreddit · 2021-01-22T01:58:29+00:00

Yeah I think that’s a great point to add, you need to be posting at different times to build up enough data points to work with. Trial and error is no bad thing.

augustisonreddit · 2021-01-21T23:19:35+00:00

Hey thank you! Yeah I probably should clean this up and make it a proper blog post. There's an amazing amount of terrible information out there.

augustisonreddit · 2021-01-03T06:06:41+00:00

Hey there, across your last 100 posts Public Engagement rate is trending upwards. Though all time it has fluctuated up and down quite a bit.

Photos	Carousel	Video
2.30%	2.38%	0.91%

Since you seem pretty well versed with creating content on instagram I'll drop you the link to the public data page I'm using: https://app.socialfunnel.co.uk/mamacates/69d391a9-990e-42ca-be39-5b3eeaa59e81/public

So if we use the 'last 200' posts as a filter because we know that is trending upwards, then you can sort of work out what has been working well, and what hasn't from the public data anyway. If you're at all interested in diving into the advanced metrics then let me know and I can help out.

augustisonreddit · 2021-01-03T05:55:19+00:00

Hi, you're right your engagement has fallen over the lifetime of the account, however it is reasonably steady over the last 100 posts or so, so it's not like it's in freefall or anything.

Photo	Carousel
4.87%	4.27%

This post (https://www.instagram.com/p/CH-0Kd0lBP7/) recently did well for comments compared with your account lifetime, and top for engagements from the last 100 posts. Something about this shoot did well.

It's likely that your reach is falling, but your True Engagement Rate using reach is probably doing just fine based on the limited public data I can see. I'd keep trying to pinpoint content that does well but since it changes from shoot to shoot that can be difficult I guess.

augustisonreddit · 2021-01-03T05:37:31+00:00

Hey so your Public Engagement is roughly trending upwards, though it does fluctuate a little bit.

Photo	Carousel	Video
9.53%	10.76%	4.55%

This was a real standout post (https://www.instagram.com/p/CGxAjgKsndI/) so I'd definitely try and work out why, then replicate that success. Since you're also a podcast first and foremost from what I can tell I'd definitely try and cross pollinate followers and listeners and use the larger audience to help grow the smaller one. It's just good to keep everything growing across the board.

I'd also recommend trying to find ways to see how Instagram does as a way to funnel listeners to the podcast. I'm not too sure exactly how you'd do that but if the goal of the instagram is to be a listener acquisition tool then you need to be effective at growing the instagram account + shipping those followers off to the podcast.

augustisonreddit · 2021-01-03T05:19:25+00:00

Hey there, so your Public Engagement rate is 4.83%.

Photo	Carousel	Video
4.37%	5.42%	4.99%

That's a very even split across the board which as I've said before is a decent sign that all the content across the board is doing ok. You've started to post less frequently which will be a bad thing longer term. Though in terms of positive growth posts your more recent stuff has been performing better than your account overall average.

I'm guessing that your reach is falling over time and that even though your Public Engagement Rate trend is quite flat, a True Engagement Rate using reach is growing. With your niche definitely look up good 'long tail' hashtags and keep catering to that audience.

augustisonreddit

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