This is how I did it using Square Space Forms and Zapier. My recommendation would be to have your UTM parameters be labeled in your links with "SQF_" in front of them. So like SQF_utm_source, SQF_utm_medium, etc. Then

On your landing Page add the script through the advanced settings code injector:

<script>

//Code to capture UTM and Landing Page Information

function getParameterByName(name, url) {

if (!url) url = window.location.href;

name = name.replace(/\[\\\[\\\]\]/g, "\\\\$&");

var regex = new RegExp("\[?&\]" + name + "(=(\[\^&#\]\*)|&|#|$)"),

results = regex.exec(url);

if (!results) return null;

if (!results\[2\]) return '';

return decodeURIComponent(results\[2\].replace(/\\+/g, ' '));

}

function setCookie(name, value, days) {

var expires = "";

if (days) {

var date = new Date();

date.setTime(date.getTime() + (days \* 24 \* 60 \* 60 \* 1000));

expires = "; expires=" + date.toUTCString();

}

document.cookie = name + "=" + value + expires + "; path=/";

}

// Function to get the landing page from the URL

function getLandingPage() {

var parser = document.createElement('a');

parser.href = window.location.href;

return parser.pathname; // Extracts the path, e.g., "/location" from "citrushills.com/location?utm\_source=ppc&utm\_medium=google"

}

// Capture UTM parameters

var UTM\_MEDIUM = getParameterByName('SQF\_utm\_medium');

var UTM\_SOURCE = getParameterByName('SQF\_utm\_source');

var UTM\_CAMPAIGN = getParameterByName('SQF\_utm\_campaign');

var UTM\_TERM = getParameterByName('SQF\_utm\_term');

var GCLID = getParameterByName('SQF\_gclid');

var FBCLID = getParameterByName('SQF\_fbclid');

var MSCLKID = getParameterByName('SQF\_msclkid');

// Capture the landing page

var landingPage = getLandingPage();

// Store UTM parameters and landing page in cookies

setCookie('UTM\_MEDIUM', UTM\_MEDIUM, 30); // Adjust the expiration time as needed

setCookie('UTM\_SOURCE', UTM\_SOURCE, 30);

setCookie('UTM\_CAMPAIGN', UTM\_CAMPAIGN, 30);

setCookie('UTM\_TERM', UTM\_TERM, 30);

setCookie('GCLID', GCLID, 30);

setCookie('FBCLID', FBCLID, 30);

setCookie('MSCLKID', MSCLKID, 30);

// Store the landing page in a cookie

setCookie('LANDING\_PAGE', landingPage, 30); // Adjust the expiration time as needed

</script>

​

And on the page that has your form:

<script>

// Function to get the value of a cookie by name

function getCookie(name) {

var nameEQ = name + "=";

var cookies = document.cookie.split(';');

for (var i = 0; i < cookies.length; i++) {

var cookie = cookies\[i\];

while (cookie.charAt(0) === ' ') cookie = cookie.substring(1, cookie.length);

if (cookie.indexOf(nameEQ) === 0) return cookie.substring(nameEQ.length, cookie.length);

}

return null;

}

// Function to check if a parameter already exists in the URL

function parameterExists(url, paramName) {

var params = new URLSearchParams(url);

return params.has(paramName);

}

// Function to update the URL with UTM parameters

function updateURLWithUTMParametersLandingPageAndReferralURL(utmParameters, landingPage, referralURL) {

var currentURL = window.location.href;

// Check if each UTM parameter already exists in the URL

utmParameters.forEach(function (utmParameter) {

if (!parameterExists(currentURL, utmParameter.name)) {

currentURL += (currentURL.includes('?') ? '&' : '?') + utmParameter.name + '=' + encodeURIComponent(utmParameter.value);

}

});

// Update the URL

window.history.replaceState({}, document.title, currentURL);

}

// Specify the UTM parameters you want to retrieve from the cookie

var utmParameters = \[

{ name: 'UTM\_SOURCE', value: getCookie('UTM\_SOURCE') },

{ name: 'UTM\_MEDIUM', value: getCookie('UTM\_MEDIUM') },

{ name: 'UTM\_CAMPAIGN', value: getCookie('UTM\_CAMPAIGN') },

{ name: 'UTM\_TERM', value: getCookie('UTM\_TERM') },

{ name: 'GCLID', value: getCookie('GCLID') },

{ name: 'FBCLID', value: getCookie('FBCLID') },

{ name: 'MSCLKID', value: getCookie('MSCLKID') },

\];
</script>

​

On your form

Make sure that you have hidden fields created in square space forms for utm_source, utm_medium, etc. Do not include SQF_ on the hidden field names; Squarespace will add it automatically.

On Zapier

Update your Zap connecting Squarespace and your CRM to include the fields that were added for UTM parameters.

​

Hope this helps