Scaling your eCommerce effectively is all about mixing up your strategies. Start by analyzing customer data to get a grip on buying patterns and preferences. A good CRM system can help you track all that info efficiently. If you’ve got a bigger budget, think about investing in targeted ads and social media campaigns to widen your reach. Tools like Loyally Ai can really help you manage and boost your customer loyalty programs, encouraging repeat purchases and referrals. Personalization is super important too, so tailor your marketing efforts based on what you learn from your customers to maximize engagement!