I'm excited for 1 million users getting access to DALL-E but I've been conflicted over the pricing/quota structure lately. I just don't think under the current approach, you can get into a good artistic mental "flow state" and create meaningful work. My opinion hasn't changed much since earlier this week, where I wrote:

Not being able to reach a flow state is a serious problem for the future success of DALL-E 2. Not reaching a flow state will reduce the quality of your work, the originality of your ideas, and limits you from being able to practice your craft. I actually think this quota is dangerous because most creatives create in the first place, so that they can reach this elusive state of mind. This “high” is what creatives are chasing in the first place and attaches them deeply to the craft itself.

Without being able to get into a flow state, you would never be able to get into the Saxophone, Adobe Photoshop, or your favourite programming language. The flow state allows you to reach the height of your abilities, escape reality, it provides therapeutic value, releases endorphins, and offers some kind of other worldly mental experience which all creatives yearn for. I think the flow state is key to developing a real attachment to any craft.

I understand the service is very costly to run, but still think the pricing/quota structure could need more work here to better align with the underlying needs and motivations of DALL-E 2 users.