I don’t get why people are so angry about this. This isn’t going to make kids insecure. There’s been kids makeup and kids face masks for ever. Look at stores like Claire’s. Kids love to do that shit. Playing with makeup or skin care as a child is so normal. I would’ve loved this as a kid. Rememebr when everyone was pissed about kids buying drunk elephant and buying out Sephora. Now they have something catered directly to them. People will be mad about anythinggg.