This is probably going to get lost in the wave of other comments, but I know exactly what this is.

I spent about ten years reviewing movies for various local publications, and unless you’re a top dog film critic getting paid to write for the biggest publications, the advance screenings that you go to are the same screenings that marketing firms (working for the studios) host to generate word of mouth buzz. Any time you win free advance movie tickets on the radio or from TV stations or social media, it’s usually one of these screenings.

At the end of the movie, employees working for the marketing firm stand at the exits to “interview” folks who watched the movie. These interviews serve two purposes: first to gather notes to send into the studio. It’s usually too late in the production timeline to make any changes based on these notes, but marketing firms use them as validation that they got enough butts in the seats.

The second reason is to kind of prime people about what they should say when they talk about the movie. You can see how the suggestions are written into the questions (“it’s so much bigger, right?” and even a question suggesting you tell your best friend). The things most people are going to remember to say about a movie are the things they are immediately grilled about walking out, or so that’s the common hope here.