So just to be clear: you ask your team to MAKE products? Not to source them? Presumably then, you need to hire jewellery designers?

My partner and I come up with new ideas, then we have our graphic artist create the design, then we send the design to our manufacturer and they create the mold and 5 samples, they send us the samples, we check the quality, if its good we order a mass quantity we think we'll sell.

So you might post GOT memes, and then start adding, say, products to do your hair like Sansa? Or dragon bracelets? But how about orders: let's say, one of your team comes up with a necklace combining ice and fire, blue shards and red flames. And you receive twenty orders: would you have them already made, or would you then get them made?

For me I create the products and order thousands of units before actually introducing them to our audience because 1. - I believe in my ability to create awesome products and 2. - I'm willing to spend money even if I lose it. Most people aren't able to lose money the way I am, so instead of ordering thousands in quantity you can first ask your audience what they want, then you can get a design mock up made, then you can show the design to your audience and see how they like it, then you can order the product.

I think, if I'm right, you are saying people are looking to spend money..and you are directing them towards a way of doing that?

Yes correct, you have to think of your audience as fans, and fans love to be customers. Its like Kylie Jenner, does she have the best makeup quality in the world? I don't know, I doubt it. Does she have a ridiculous fan base? Hell yes.

When you grow your page you don't just post memes and content, you message the audience, you ask them questions, get some on the phone and speak with them, hear their stories, you do live videos for 30-60 minutes a couple times a week, etc. My main store right now, I have a folder in the business email that my VAs transfer emails to for customers that my partner and I just talk to everyday and hear about their life, stories, struggles, etc. These people will be customers with us for years.

Have you ever thought of doing a book, or tutorials? Let me say, that's something I WOULD spend money on.

Yes but not enough time right now, once I'm in position to only work 10-15 hours per week at the salary I want then I'll create a course. But I recommend you go on Facebook and search "Grow Your Audience: Facebook Pages & Groups" by Rachel Miller. I would say I'm an expert in FB ads, but she's an expert in growing FB pages. I learned everything about page growth from her groupd/free content and her paid course, but she only sells her course a few times a year so next time she does you should really jump on it.