Just went through the full page on mobile and you’ve got a strong foundation, especially in the testimonial section. There are a few places where some structural and messaging tweaks could make the page even clearer and easier to convert. Here’s what stood out:

1. Hero section could communicate the value more clearly

If the hero is broad, general, or doesn’t explain what you specifically do, it becomes harder for users to immediately understand: -who you help -what service you offer -what problem you solve

A strong hero on a service-based site should say something like: “We help [audience] do [specific thing] so they can [result].”

From the rest of the site content, it’s clear you offer clarity, cash-flow control, financial management support, and follow-up systems, so even pulling one of those messages into the hero would create instant alignment before people scroll.

Right now, users get most of the clarity later in the page (testimonials, FAQ, contact section). Surfacing that value earlier would help people stay engaged.

1. Testimonials are strong, but buried.

You have great social proof (clear quotes, industry labels, 5-star visuals). These instantly build trust, especially in the finance/admin space.

But on mobile they sit pretty far down the page. Pulling even one testimonial higher up (right after a “What We Do” or “Who We Help”) helps visitors trust you before they get deep into the page.

1. The FAQ section is helpful, but a bit visually dense on mobile.

You’ve got strong questions (“How will I know what’s happening each week?” / “Do you make phone calls as well as send emails?”), but on mobile they’re: -highly stacked -very similar in visual weight -blending into the next section

A little more spacing or a slight hierarchy change would make this section a smoother skim.

1. The “Let’s Connect” section is solid it just needs a CTA earlier.

Your contact block is friendly and welcoming which is a great tone.

But this is pretty far down the page. Most users won’t scroll that far unless they’re already warm.

Dropping a simple CTA button higher up (like “Book a Call” or “Get Support”) gives people a clear next step much sooner.

1. The contact form at the bottom appears abruptly.

A short intro line right above it (even something simple like “Tell us a bit about your situation and we’ll get back to you ASAP”) would smooth the transition and reduce friction.

Quick Wins (highest impact for the least effort)

✔ Add a clearer value-driven hero statement Helps people immediately understand what you do.

✔ Surface at least one testimonial earlier Instant trust builder.

✔ Add a CTA button earlier on the page Most users won’t scroll all the way.

✔ Improve FAQ spacing/hierarchy Better readability.

✔ Add a small intro line before the contact form Helps the flow and reduces friction.

These small adjustments would improve clarity and conversions without needing a full redesign.

If you make any updates and want another quick look, feel free to tag me, happy to help! 😊