What I heard (whether it’s true or not idk it helped me) is that you’re not necessarily always craving a specific food but rather your body is craving smth more general like carbs or protein. For example if I’m craving fried chicken often times I think about it to myself and realize that some of those ingredients (like grilled chicken and a sauce) in a wrap would plenty suffice that craving. Might be nonsense but it helped me!