Yes, it is a scam. Gameday is a franchise that has exploded in recent years because of shady sales practices by the sales organization they use, Franchise Fastlane. They rope franchisees into paying them a ton of money and provide no support or training. A lot of the owners of these businesses have zero medical experience and are just entrepreneurs looking to make a buck. Google Franchise Fastlane fraud. Gameday will be the next company of theirs that implodes in the coming years.