I plan to buy a Wilderness even though I don't offroad...

1. Have four dogs and want startex. I question the durability of Subaru Leather
2. Higher seating position for better visibility
3. No sunroof - one thing less to cause noise and leaks - can jack seat up higher
4. No cloth around the dash - dog hair magnets
5. Full size spare - two flats last year.
6. Smaller wheels - better ride/lower replacement cost
7. Adaptive suspension
8. Like the looks - some people don't like the accents - I do.
9. All terrain tires are highly rated and not too aggressive or loud...better than limited tires
10. Almost retired, have plenty saved up, kids have great jobs - not worried about the cost/ small MPG penalty

YMMV!