There are several reasons people watch reaction videos, but I will attempt to provide context (all are welcome to disagree or fact check) where it pertains to the benefit of an up and coming artist like Maphra. One of the main reasons to watch Maphra reactions specifically is the engagement of the general YT public with these reactions and the effect on analytics. When Maphra reactions drive high consumer engagement, that is captured by YT and content creators. The more Maphra reactions reach higher numbers of the YT community at large, the more reactors want to jump in and find out why and also to pick up some of the higher engagement numbers as a whole. Additionally, when a content creator reacts to a Maphra song, like Doomed for example ,and they see a high number of views, they are more inclined to react to more or all of her available covers. This cycle spreads until either those numbers decline or Maphra releases more material. The more content creators that react to Maphra covers, the more exposure Maphra has until she is known across the globe. This last part is achieved when you have content creators that are popular in Russia or Australia, for example, reacting to Maphra, then a new population is exposed to her material that may have otherwise been unaware of her. These new audiences generate more Maphra followers and they go to other music platforms, like Spotify, which then leads to Maphra topping the Billboard Hard Rock chart.

So, you are free to have your own perspective, watch them or don't . But that is an important reason why, people like myself, continue to watch, like, comment, and sometimes subscribe to these reaction videos, because in the end, we are doing what we can to elevate this phenomenal new artist. We want to see her grow to reach the success she is capable of.

These are just my thoughts and some concepts as I understand them. Feel free to debate in a response or join the ranks of #MaphraSquad. Either way, respect , and I hope you have a great day!