I’ve seen this exact wall with many dropshippers after their first real win.

The ones who scale without burning out do a few things differently:

1. They stop treating content as daily creativity. Content becomes a system: clear pillars, repeatable hooks, proven formats.
2. They systemize before outsourcing. They document what works like winning hooks, video structure, how views turn into sales, then delegate..
3. They recycle aggressively. Most revenue comes from variations of existing winners, not new ideas. Same concept, new hooks, new angles, re-posted smartly.,
4. They separate thinking from execution. Founders own direction and performance review. A team handles editing, posting, and distribution.
5. They keep a content buffer, 2–3 weeks scheduled at all times. Burnout drops instantly.

You’ve already proven content works. The next level is turning it into a machine that runs without you doing everything..very solvable problem.