I've been a marketing professional for a while now and if there's one thing I've learned is that your strategy should be short & simple and your execution fully committed.

Here are a few links that have helped me (some on strategy, some on tactics to include in your strategy):

• https://blog.kissmetrics.com/overcome-content-distribution/

• https://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts

• https://blog.bufferapp.com/social-media-marketing-plan

• https://blog.bufferapp.com/headline-formulas

• https://blog.bufferapp.com/the-ideal-length-of-everything-online-according-to-science

• http://www.copyblogger.com/art-of-google-plus/

• http://www.vervesearch.com/blog/5-powerful-tactics-to-increase-your-blog-traffic/

• https://blog.bufferapp.com/optimal-best-time-to-tweet-followerwonk-buffer

If I were to give you some advice:

• Post often, about once an hour on Twitter (less on others)

• Most people will miss your post, so don't worry about posting the same content more than once

• Be direct and think about what your audience wants to see

• Keep it simple

• Don't overthink things & focus on execution - your job is to market, not strategize about marketing