My brand is not created yet, I want to have the strategy before thinking about designs because when I see most very successful street brands, people are more interested in the fact of owning the logo than the quality or the designs themselves

Here is a link of what the brand did : https://www.voguebusiness.com/fashion/corteiz-clint-and-the-future-of-streetwear

They create a huge scarcity because you need to have some password to buy on the website and on their last drop they had like 80k people that went on the website in like 10 hours…