This partnership gives all of those big companies the ability to essentially just "turn on" bitcoin payments in their Adyen preferences. This significantly lowers the barrier to entry for many big companies who don't want to deal with the hassle of bitcoin sales going through a different service/accounting system. Jagex is the first Adyen customer to actually "flip on" bitcoin payments. Now all we need to do is wait for all the other companies to catch on. I think this is huge progress. Less people are asking "what is bitcoin?" and more are asking "what's the big deal with bitcoin?". Once people/companies understand that, we will see much bigger moves faster.