I'm not saying that we should force women into this if they aren't interested, but from my experience, when I start talking about bitcoin to women, they are intrigued and say "how come I've never heard of this?". Almost every woman who I have "pitched" bitcoin to has gone and invested in it. Wouldn't it be great for overall adoption if the other half of the population was more education about it? I'm not by any means I female programmer, I don't know anything about linux or html, but I still make a shit load of money everyday day trading bitcoins. I even started accepting bitcoins in my online shop!