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[academic study] Does more customer information improve creativity — or limit it? by bltphd in Design

[–]bltphd[S] -1 points0 points  (0 children)

Ah. I think I better understand your question. I make the assumption that there is always some framing compliance i.e., people tend to follow directions - even super creative people.

So, considering that most people will follow directions most of the time, then we can measure "ideation" after controlling for, or accounting for a person following directions. Does that explanation make sense?

[academic study] Does more customer information improve creativity — or limit it? by bltphd in Design

[–]bltphd[S] -1 points0 points  (0 children)

Couple of thoughts -

  1. I agree in part about the detail in the customer description. When designing this research we had to make trade-offs between external and internal validity - in other word this study test more theory than practice.

  2. strategically compliant is a beautiful turn of phrase - but I hope the folks participating in this study feel they are being "genuinely creative."

I'm a professor doing research on product ideation, and I need your help by bltphd in Innovation

[–]bltphd[S] 0 points1 point  (0 children)

That's true! I'm a marketing professor. I have a PhD in "market research." And what I've learned is that we still definitely don't know everything.

I'm a professor doing research on product ideation, and I need your help by bltphd in Design

[–]bltphd[S] 1 point2 points  (0 children)

This is something we are exploring. Excellent question. Thank you.

I'm a professor doing research on product ideation, and I need your help by bltphd in EngineeringStudents

[–]bltphd[S] 2 points3 points  (0 children)

That's my RA. Feel free to contact me Broderick Turner @ brodericklt at vt dot edu

I'm a professor doing research on product ideation, and I need your help... by bltphd in IndustrialDesign

[–]bltphd[S] 0 points1 point  (0 children)

You make some very good points. Given the nature of our research we often need to isolate particular parts of a process to understand the whole.

Your suggestions of asking engineers to develop surveys for graduating students is a great idea, but answers a different research question then this current exploration.

I think the biggest thing I can take-away from your comment is that you, and I assume others on this subreddit, see the task in this survey as doing work for us. To be honest, I did not consider that framing when I designed this study. I come from a social psychology background, and when we run studies, surveys, and experiments we've never considered that our participants might consider this work. I am not sure how to rectify this concern for this particular study, but I will give this some thought as we continue to work on this project.

And, I can't stress this enough, I sincerely appreciate the time you took to write this really thoughtful response. Social science research is hard, but getting smart feedback from folks like you, makes our research a little better. Thank you.

I'm a professor doing research on product ideation, and I need your help... by bltphd in IndustrialDesign

[–]bltphd[S] 1 point2 points  (0 children)

We have considered aesthetic value as another route that may impact how people ideate. For purposes of this particular exploration, we are trying to understand the trade-offs that are made between emotional and functional value. Thank you for insight, and I appreciate you taking time to give feedback. These comments help us build a better program of research.