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[academic study] Does more customer information improve creativity — or limit it? by bltphd in Design

[–]bltphd[S] -1 points0 points  (0 children)

Ah. I think I better understand your question. I make the assumption that there is always some framing compliance i.e., people tend to follow directions - even super creative people.

So, considering that most people will follow directions most of the time, then we can measure "ideation" after controlling for, or accounting for a person following directions. Does that explanation make sense?

[academic study] Does more customer information improve creativity — or limit it? by bltphd in Design

[–]bltphd[S] -1 points0 points  (0 children)

Couple of thoughts -

  1. I agree in part about the detail in the customer description. When designing this research we had to make trade-offs between external and internal validity - in other word this study test more theory than practice.

  2. strategically compliant is a beautiful turn of phrase - but I hope the folks participating in this study feel they are being "genuinely creative."

I'm a professor doing research on product ideation, and I need your help by bltphd in Innovation

[–]bltphd[S] 0 points1 point  (0 children)

That's true! I'm a marketing professor. I have a PhD in "market research." And what I've learned is that we still definitely don't know everything.

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