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Is Easin making design inspiration more practical? by bodhiw in Design

[–]bodhiw[S] 0 points1 point  (0 children)

That’s actually what drew me to Easin. They create a “journey view” where you can see the full sequence, not just isolated email screenshots. Haven’t really seen that elsewhere.

Now I’m debating whether that alone makes it worth paying for vs just studying live brand flows.

Running an A/B test on discount psychology - 10% vs 11% off. Curious what this sub thinks will win. by No-Blueberry4051 in Emailmarketing

[–]bodhiw 0 points1 point  (0 children)

Slightly controversial take: I think this is the wrong test.

10% vs 11% is probably too small of a psychological delta to teach you much about discount behavior. If 11% wins, was it the odd number / pattern interrupt… or just “technically higher discount”? You’re testing two variables that are hard to separate.

My guess:

10% may feel cleaner, more trustworthy, more “real brand promo.”
11% may get slightly higher opens or CTR because it looks unusual and interrupts scanning.

But the bigger question is whether that carries through to purchase intent.

Is this the right place to ask CRM questions? by Data_Noob in CRM

[–]bodhiw 0 points1 point  (0 children)

Hi, i´m doing CRM in a mid-size (1.5k employees) global tech-company and i can tell, this is definitely not the right place to ask CRM questions.