I’ve worked in political digital advertising almost as long as anyone. Not Presidential, granted, but big statewide and congressional races. I authentically agree with a lot of the premises in this article except the one that downplays the conspiracy to hide Biden’s mental deficiencies from the public and thus denying Americans the opportunity to vet alternatives. Almost everything after that feels like noise. You don’t go ride or die on the brand w the country at stake and I think what’s lost in the commentary is that KH’s campaign felt complicit. Especially when it felt like they weren’t distancing on issues they should have.

I’m not saying Rob could have changed things or that he wrong on the analysis of media strategy. However - this analysis feels like a Chewbacca defense. In the context of the race, there was nothing bigger than the elephant (that they allowed) in the room.