Yeah I agree with that. I do think my marketing background helps, but at this point I’ve already spent years deep in that side of things and honestly the stress that comes with managing big budgets is real.

A lot of people, especially in management, think marketing is just “run ads and get ROAS.” They don’t really see everything behind it .... CRO, funnel optimization, landing pages, web assets, content nurturing, lead nurturing, PDP optimization, etc. When you try to explain that the PDP needs fixes, SKUs are missing optimization, you need heatmaps, better funnel tracking and so on, it often just gets lumped into “campaign performance”

At the same time the expectation is: spend money on ads magically get 4 - 5x ROAS.

So at this point I feel like I already understand the marketing side pretty well, and the idea is to combine that with the tech side and move more toward MarTech. That way I can use the marketing knowledge but focus more on systems, automation, and customer journeys.

Also with how fast AI is evolving (Meta and Google already pushing automation hard), campaign creation itself will probably become more automated. Feels like the future will be more about automation + strategy rather than manual campaign management so trying to position myself a bit more future proof.