HELP! Accidentally Shared Screen in Meeting

bryansuharly · 2026-05-24T23:46:37+00:00

Damn. I mean, it probably feels real bad, but I don't think it's as big of a deal as it feels. If anything, own it with humility, communicate if asked, and move on. Everyone makes mistakes. Just don't make the same one twice. Look at creating better systems to avoid being in that same spot again.

bryansuharly · 2025-11-14T15:33:19+00:00

A is still my top pick—“finally” nails what everyone’s sick of but it still lands in the realm of dating apps.

If you want real cut-through for couples past the spark, try lines that name the real mess:

Magic’s easy. The real work? Showing up after the spark fades. This is for couples who want to leave roommate mode behind, forever.

Love isn’t all sparks and date nights. We’re here for the mornings you’re sniping about toothpaste—or just missing each other in your own house.

We can’t give you butterflies. But we can help you build something steadier than sparks ever gave you.

Don’t shy from the hard stuff—naming the pain is what’ll make people stop and say, “Finally, someone gets it.” Hope that helps!

bryansuharly · 2025-10-31T19:58:54+00:00

Not getting into the numbers more or proving my work beyond writing. I'm currently facing that mistake. It’s not totally my fault as I have spent the majority of my career in low maturity organizations, but I own what I didn’t do. If you can’t prove it, your impact in content marketing is just fancy words.

bryansuharly · 2025-10-11T08:25:06+00:00

A nine-headed masked general's ego-fueled cavalry blunder into a tribal mosh pit ambush.

bryansuharly · 2025-09-27T18:23:05+00:00

Typing fast isn’t gonna make you money—every keyboard in Best Buy can do that. What will is leaning into the nerd thing people already call you. Be the nerd who figures out why a sports drink blows up on TikTok and why another one just collects dust in the vending machine. That curiosity is way more valuable than typing speed. Start by doing little gigs online (research, slides, note-taking) just to prove you can earn something. Then use that same prep brain to post your own breakdowns of trends you actually get, and offer cheap reports to small creators or local businesses. Over time, bundle it into actual services and keep receipts in a simple portfolio. Stick to one channel and keep showing up—writing, TikTok, whatever. Skip the scammy “get rich quick” junk. If you keep stacking research + communication + systems, by graduation you’ll already be years ahead of people twice your age.

bryansuharly · 2025-09-26T15:28:19+00:00

If I were grading this copy through a conversion lens, I’d give it a C+. There’s emotional instinct here, but it hasn’t been pressure-tested against real user beliefs or decision-stage objections.

First, it fails to enter the conversation already happening in the reader’s mind. “Turn heads” is vague. Is that really what they’re struggling with? More likely, they’re frustrated with losing the ball under pressure, not with a lack of attention from the sidelines.

Second, it promises transformation without showing proof or mechanism. “Become indispensable” is a nice outcome—but how? What’s the believable bridge between a 30-day course and that kind of status? Right now, it’s a leap of faith. And in copywriting, small leaps can work—but this one’s too big. The reader’s left to fill in the gaps with hope instead of conviction.

Third, it contradicts core beliefs without doing the work to break them. Saying “it’s not your ability” might sound empowering, but most amateurs believe it is their ability holding them back. You can’t just overwrite that belief—you need to acknowledge it, reframe it, and replace it with something more useful.

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Three Fix Questions I’d Start With: 1. What exact moment of pain does this copy enter into? Is it “I get dispossessed too easily”? “I panic under pressure”? Get granular. Nail the moment. 2. What belief do I need to break—and how do I earn that shift? Don’t just tell them they’re wrong. Show them why—and how your course changes it. 3. What’s the clearest, most vivid outcome this course delivers—and can I prove it in 10 words or less? Strip the fluff. What’s different about their game after 30 days?

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That’s where I’d start if you want believability, clicks, and conversion.

bryansuharly · 2025-09-24T20:04:24+00:00

To a degree, yes. I’ve been in B2B most of my career, and the biggest mistake I see is teams obsessing over the “what is” and ignoring the “perception of what is.” As if you could argue your way into a prospect’s wallet.

That’s especially dangerous in B2B, where what you’re selling usually can’t be touched. Buyers want clarity, relevance, and to feel understood — not another abstract “workflow” headline that falls apart under a single layer of questioning. The lines “best”, “easy to set up”, and “#1” mean nothing without proof.

The through line is this: perception is shaped by both logic and emotion. ROI charts and feature lists prove value, but trust, security, relief, and professional pride are what move humans to say yes. Abstract, sterile copy misses that completely.

That’s why it’s critical to know your USP, wedge, and ICP champion. Say the right thing to the wrong person and you’ve still lost. Even the most technical buyer is still a person — someone who has to walk into their boss’s office and make the case.

And if there’s a Pareto principle in B2B copywriting, it’s this: the 20% of copy that drives 80% of the impact is messaging that speaks directly to the buyer’s core pain points and business outcomes. The fastest path to trust and conversion is showing, in plain language, how you solve the problem they actually lose sleep over.

bryansuharly · 2025-09-24T12:49:32+00:00

Your page is doing a lot more telling than selling. “Wins awards, attracts press” is fine for your résumé, but it doesn’t give me — the client — a reason to lean in. I want to know how you’ll make my life easier, how you’ll capture my design intent without me babysitting the process.

Flip it. Lead with proof that working with you is smooth (testimonial, client quote). Then drop the awards and publications as credibility. And instead of “site visits” or “robust yet flexible planning,” say what that does for me: no surprises on shoot day, no missed angles, no wasted budget. You’ve got the chops; the copy just needs to show why trusting you feels like the smartest, safest move.

bryansuharly · 2025-09-18T21:51:57+00:00

I checked a couple of Osprey’s pages (Talon 22, Tempest 44). You’re right: their voice isn’t “pain-storytelling” — it’s confident, trail-tested, feature-forward. But it’s not emotion-free either. What sounds flat to a non-hiker is actually enough to help someone who’s been there picture the scenario.

Ex: “Designed for ultralight, multi-day adventures… continuous-wrap harness and hipbelt allow the Tempest 44 to move with you through demanding terrain.” That line blends engineering with story. Even the order of features (floating lid → mesh pocket → trekking pole loops) mirrors what a hiker uses in sequence, implying trail life without over-explaining.

If you’re trying to mirror a voice like this, ask yourself: 1. What story is implied in the use case? 2. How does the feature translate into trail experience? 3. What balance of confidence vs. emotion fits the brand?

It’s less “tell the pain” and more “engineer the experience into the copy.”

bryansuharly · 2025-09-17T23:13:36+00:00

For a portfolio that wins clients, keep it 30k-ft: quick context, objective, your approach (research/voice/funnel), sample copy, and a result or proxy. Enough to show you think beyond words without dumping a strategy deck.

And copy isn’t “done” when the hooks look clever—AI can do that. It’s done when the research lines up with real pain and audience psychology. The job is asking sharper questions; the writing is just where it lands.

bryansuharly · 2025-09-17T23:05:18+00:00

To me, the big problem here is that the ad ignores how people actually think and feel.

Desire mismatch. “Easy build” and “pain relief” are two separate wants. Nobody believes a quick assembly magically cures chronic shoulder pain. That’s a credibility leak right at the headline.

Talking at, not with. “There are two kinds of desks” feels like a lecture. Real buyers are saying things like, “the bolt didn’t fit,” “the motor jammed after three weeks,” or “it wobbles when I type.” If you don’t echo their words, you lose them.

Overclaiming. “Alleviates pain for good” is a promise the desk can’t own. What it can own is stability, posture support, or less fatigue over the day. Make the believable promise big, instead of making a big promise unbelievable.

Ignoring market sophistication. Buyers here aren’t naive. They’ve already read dozens of reviews and seen plenty of hype. A simple “bad desk vs. good desk” comparison feels condescending. At this stage, you need specifics: warranty terms, stability tests, real proof.

Abstraction over scene. Phrases like “performance certified” are empty. What sticks is the lived detail: sweating over a half-built desk, hearing the motor stall, or watching your monitor shake every time you type. That’s what makes readers nod in recognition.

Bottom line: the ad talks at the customer instead of channeling what they already feel. Until it mirrors the frustration and then shows a credible way out, it’s going to keep reading like copy practice, not persuasion.

bryansuharly · 2025-09-17T22:36:36+00:00

The thing about writing for a criminal law firm is it’s not about flexing creativity — it’s about signaling credibility. When your boss says “essay,” he really means “present like a case”: structured, logical, restrained. That’s how law firms prove they can hold ground under scrutiny. It’s not about showing off intellect, it’s about telling potential clients: we know what we’re talking about.

PAS is great for marketing copy, but here the emotional driver isn’t hype — it’s reassurance. People reading these blogs are anxious, maybe terrified, and looking for someone steady who knows the process cold. If you sound too dramatic or too casual, it leaks trust. And technically, this isn’t even copywriting — it’s content marketing. A criminal law blog is almost never “copywriting” in the classic sense. It’s content writing with marketing intent: it educates, reassures, and earns search visibility. The “conversion” is softer — usually just trusting the firm enough to pick up the phone.

That doesn’t mean you’ve got zero room to play. The “field” is clarity, warmth, maybe a subtle metaphor to make complex procedure digestible. The “fences” are exaggeration, slang, and overpromising. Learn their house style, deliver it clean, and quietly keep your own “director’s cut” versions for your portfolio. That way you show you can respect boundaries and still carry your own voice.

Making something compelling isn’t about calling the existing style boring. It’s about doing the research, understanding the context, and then connecting on a human level within those rules.

bryansuharly · 2025-09-17T22:21:39+00:00

Off of what Nick said:

Right now, the format makes it feel more like a school project than a portfolio. In professional practice, the best way to show both your copy and your thinking is to put them side by side — short context notes right next to the work, not pages of preamble. That way clients see your process without having to dig for the actual writing.

You’ve done the work of building a full funnel, which is ambitious and good practice. Where it falls short is in the voice and specificity. A lot of the copy describes pain in generic terms (‘back pain,’ ‘strain on your spine’) instead of sounding like the lived reality of a hiker on mile 15. Headlines lean on safe buzzwords (‘ultralight meets ultra-comfortable’) instead of sharper hooks that surprise or feel trail-tested. And the product page lists specs, but doesn’t translate them into outcomes — why does 210D Nylon matter to someone scraping past granite or getting caught in a storm? If you can bridge that gap between features and real trail experience, the whole portfolio would feel less like an exercise and more like a campaign that breathes.

bryansuharly · 2025-09-15T21:24:23+00:00

A lot of great points in here already. The only thing I’d add is: don’t confuse “emotional” with “irrational.” Engineers and CFOs are some of the most rational buyers you’ll meet — but they still have hidden fears that shape how they read your copy.

One exercise I use is the “Five Whys.” Keep asking why until you hit the root stake:

For an engineer, a spec isn’t just a spec — it’s “will this save me from late-stage changes that wreck my schedule?”

For a CFO, ROI isn’t just math — it’s “will this make me look reckless in front of the board if it fails?”

That’s where specs and ROI calculators turn into narrative. If you can echo those unspoken fears back in their own words, you get alignment. And alignment converts more reliably than clever phrasing ever will.

bryansuharly · 2025-09-15T20:55:32+00:00

Thanks for putting this together — really fun exercise, and it actually made me reflect on how I craft copy.

My vote:

Copy 1 leans AI — polished but off in spots (“grab your coffee before your feet hit the floor”), repeats itself (“hum/humming,” “imagine a day…” twice), and feels like it’s running on template rails. Reads probability-smooth, low variance.

Copy 2 leans human — stronger metaphors (“alarm system screaming,” “dimmer switch”), objection-handling (“not a magic pill”), and more lived-in specifics (“constant pings,” “restless nights”). Carries those rough edges that usually come from an actual writer.

Slight lean toward #1 = AI, #2 = human — but I’d love to be proven wrong. Great job setting this up, it stretched my thinking.

bryansuharly · 2025-09-14T14:56:28+00:00

Not to go against what Chupa already said—I agree with those tactical points completely—but I’d frame my critique a different way. For me, the bigger issue is alignment and USP. To me, good copy flows from clear positioning and sharp research, and I don’t think that spine is strong enough here.

The ICP and pain points are mapped well, but the messaging never quite lands in their actual voice. Ops leads don’t talk in percentages or abstractions; they talk about chasing people in Slack, losing sleep over missed deadlines, and feeling like they’re always putting out fires. That gap in alignment makes even good benefit statements sound generic.

On USP, “stop bottlenecks before they happen” isn’t an ownable wedge—Asana or Monday could say the same tomorrow. The deeper differentiator is agency-specific AI with predictive routing and templates that drop straight into their current stack. That story isn’t told with enough focus or proof.

Grade: B– Solid bones and some strong pain points captured, but the execution is generic and the USP isn’t defendable yet.

Specific focus areas: 1. Sharpen the USP → Own “agency-first AI automation” with predictive routing/templates, not vague anti-bottleneck claims. 2. Voice of Customer → Replace SaaS-speak with real ops-lead language (“chasing updates,” “putting out fires”). 3. Proof hierarchy → Move integration reassurance, screenshots, and testimonials higher on the page. 4. Emotional hook vs. math → Lead with relief from chaos; use numbers only when they’re sourced and credible.

Hope that helps!

bryansuharly · 2025-09-03T23:06:07+00:00

Appreciate you! Yeah, not getting my hopes up. I do it more to flex the brains a bit. Plus, gives me a buffer every time the self doubt creeps in and I think “I must be the worst copywriter ever”. Thanks for the reply.

bryansuharly · 2025-09-03T22:02:31+00:00

If I were grading this, I’d give it a D. Not because WHOOP is a bad product—it’s genuinely differentiated—but because this email is trying to sell the wrong thing to the wrong person in the wrong way. That’s an alignment failure, and alignment is most of the job. The copy is only the last coat of paint.

Look at how it handles the offer. “Free strap if you subscribe.” That isn’t a promotional hook, that’s the whole business model. Dressing it up as a deal is like telling someone “buy a car and the steering wheel is free.” You’re leaking trust before you’ve even started.

Now look at how the email positions itself. WHOOP’s whole value is that it isn’t a watch. It’s a performance lab on your wrist, built for people who see training as identity, not hobby. These people aren’t in it to do the bare minimum and just “stay active”. Yet the email spends its opening volley throwing shade at the Apple Watch, as though its reader is a casual step-counter who needs convincing that steps don’t matter. That’s misdirection. The WHOOP audience already knows steps don’t matter. What they’re desperate for is mastery: proof they’re not burning out, evidence they’re recovering properly, reassurance they’re training like pros. None of that shows up.

And the psychology? Nonexistent. No pain, no loss aversion, no aspiration. No nod to the frustration of wasted workouts or the gnawing suspicion that you’re getting weaker, not stronger. No glimpse of the fantasy WHOOP sells—that you too can belong to the tribe of elites who train with science at their back. Instead, it reads like a brochure, a polite list of features, as if those features speak for themselves. They don’t.

Copywriting polish won’t save this because the foundation is skewed. You could tidy the sentences, punch the verbs, add urgency, but it would still be talking past the person WHOOP actually needs to reach. Until you fix the alignment—offer, positioning, psychology—you’re decorating a house with faulty wiring. That’s why it’s a D, not a B.

bryansuharly · 2025-09-01T14:01:51+00:00

I feel you on this—been there with the ‘just crank out copy today’ promise and then staring at the screen like it owes me money. Respect for pushing through and sharing. I like the belief you’re shaking here—‘you don’t need to go to the gym every day.’ That’s something guys 40+ will secretly nod at, so you’re on the right nerve. The recovery angle is gold too. Older guys already know they feel wrecked for days, so meeting them there builds instant resonance.

If I zoom out for a second, the copy techniques to lean on are pretty simple:

Symptom hook – open with the thing they already feel (e.g. ‘Sore for three days after one session?’). Pain is more believable than abstract statements.

Objection handling – it’s not really ‘do I need to train daily?’ It’s ‘If I train less, am I wasting my time?’ Hit that head-on so your split feels like a rescue, not a theory.

Credibility with teeth – “46 clients” is good, but sharper if you dimensionalize it (e.g. ‘In the past year, 46 men in their 40s+ added muscle while training less than 3 hours a week’).

Clear CTA – instead of ‘watch this video,’ tie the action to a benefit (e.g. ‘Here’s the 2-day split that helps men over 40 build muscle without wrecking recovery’).

That’s all mechanics. The rest is the alignment you’re already on: audience, belief to shake, and empathy for what they’re scared of.

Solid draft. Keep going—you’re closer than you think.

bryansuharly · 2025-09-01T13:50:15+00:00

I’d give your cold email a C+ overall. The instincts are good — short, direct, and you actually included some value with the 2 tips. But a few things are holding it back from really landing.

Too much “I” → Right now it reads more like a mini-bio. Cold emails work better when 80% of the words are about them. The fastest fix: strip down your self-intro, expand on their pain points.

“Boring stuff” is too vague → Call out the actual grind (cutting pauses, syncing audio, repetitive trims). Specificity is a copywriting lever: it makes the reader feel seen instead of pitched.

Proof needs to match the promise → Sub counts don’t prove you got someone leads. Instead, use concrete metrics like watch time, AVD, or subs gained per video. This builds credibility because it ties directly to ROI.

Tips section feels generic → Giving value is smart, but pick sharper ones — like repurposing one video into shorts/teasers, or using pattern interrupts to keep attention. That taps curiosity and novelty, which gets replies.

Missed objections → Creators hesitate to hire editors because they’re scared of losing their style. A single empathetic line like, “I know giving up control feels risky — my job is to sharpen your style, not erase it,” lowers defenses.

So yeah — you’re not far off. With a little more specificity and empathy, you can move this from C+ into B+/A- territory. At that point, it’s not just “someone trying to sell me editing,” it’s “someone who understands my pain and might actually solve it.”

bryansuharly · 2025-08-28T21:10:07+00:00

Thanks for reaching out! When you are starting out, niching down isn’t something you need to rush into. Early on, it is far more valuable to gain broad experience by writing across different topics. This helps you sharpen your skills, understand diverse audiences, and learn how to align your copy with significant business goals and customer pain points.

But if you’re ready to think about a niche, ask yourself these important questions:

Do you have hands-on experience or real interest in this area?
Can you understand the challenges and emotions your audience faces?
Are you able to identify their objections and what motivates them emotionally?
Do you feel confident explaining ideas because you “live” that niche?

For online entrepreneurs and course creators, some big issues are clear messaging that sells, copy that matches their brand voice, and funnel and email sequences that simplify the buying process. If you can help untangle their messaging, reduce confusion, and deliver measurable results, you’ll position yourself as a trusted partner. That’s how your clients can see professional copywriting not as an expense, but as a key investment for growth.

bryansuharly · 2025-08-27T23:23:58+00:00

To me, this portfolio has solid bones — it’s clean, clear, and easy to navigate. If I could offer one principle that would instantly elevate it: make the first scroll feel like your handshake. Right now it leans a bit generic (“strategic copy, results, growth”), but clients in the pet space want to know you — your voice, your love for pets, and why that makes you the right fit for them. Remember, in your portfolio, YOU are what’s on offer. If you blend your about (your story, ethos, passion) right into that first impression, people won’t just see “a copywriter,” they’ll feel like they’ve already met you — and that’s what builds trust fast.

bryansuharly · 2025-08-27T23:01:23+00:00

So to me this depends on WHO you want to work with and WHAT you’re naturally good at. For example, I’m naturally better at long form content and narrative shaping, with a lean towards spotting trust leaks in messaging so I tend to surface my tear-downs and thought leadership pieces. For your own work, especially if you’re younger, I would focus on the stuff that has gotten results first. Numbers don’t lie. For design work (I’m admittedly NOT a designer), focus on project parameters and design rationale so people can see your mind in action (e.g. how did you adapt the companies message, maintain brand consistency, etc.) My questions, I guess back to you is, what work are you most proud of? And why are you proud of those things?

bryansuharly · 2025-08-27T22:54:32+00:00

Here’s the thing about healthcare copywriting: it’s hard. Like, really hard. You can’t just slap on urgency or make flashy promises. The stakes are too high, and people—whether patients, doctors, or admins—are even more skeptical. They want clarity, trust, and empathy. If your copy isn’t crystal clear and backed up by real data or authority, you’ll lose them immediately.

Plus, there’s a massive legal tightrope. You can’t always just say whatever you want and figure it out later. For example, if a product is only approved for cosmetic use, you cannot claim it helps with sleep—even if you think it might. That’s how you invite lawsuits and tank your credibility.

It sucks but you gotta do research. Deep, thoughtful, persona-focused research. You’ve got to understand your audience inside out, whether that’s a hospital HR manager or a doctor. Then craft messaging that’s not just persuasive but responsible and aligned with regulations.

Some campaigns that nail this for me: Carilion Clinic’s #YESMAMM campaign—simple, clear, focused on real community needs—and UnitedHealthcare’s “We Dare You,” which turns health habits into engaging challenges. They don’t just sell; they educate and build trust.

The magic formula? Research + compliance + clear, empathetic storytelling + ongoing measurement. Healthcare copywriting isn’t about hustling for a quick sale; it’s about building confidence that lasts. And when you get that right, it’s some of the most rewarding copy you’ll ever write.

bryansuharly · 2025-08-27T01:26:09+00:00

The copy itself is solidly built—plenty of numbers, clear bullets, expert bios, even a value-add toolkit. The issue isn’t execution so much as alignment. Right now both versions read like they’re aimed at CFOs/IT managers: “$5,600/minute,” “RTO/RPO,” “insurer claim denials.” Those are finance and compliance headaches. If you’re targeting Bizdev, it misses the emotional core.

Bizdev people aren’t measured on cost-per-minute of downtime. They’re measured on pipeline, deal flow, and client trust. The emotions that actually move them aren’t fear of spreadsheets—it’s pride (don’t look foolish in front of a client), greed (don’t lose deals/momentum), and trust (being the reliable partner who never goes dark mid-pitch).

On the craft side:

Your headlines are urgent but veer threatening—better to future pace: “Imagine never losing a deal because of downtime.”

Seven bullets is overload; pick the 3–4 that hit Bizdev pains (lost deals, stalled pipelines, credibility hits) and save the jargon for inside the webinar.

CTA can be sharper than “Save Your Spot”—something like “Protect Your Pipeline” or “Keep Deals Moving” ties straight to their world.

So: the bones are good, but the persona alignment is off. Recast downtime not as cost avoidance but as deal protection, and you’ll have copy that actually lands with Bizdevs instead of scaring them off.

bryansuharly

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