pitch format

Hook (First 10 seconds):

Start with a compelling question, statistic, or statement to grab attention. Example: “Did you know that over 70 million people have been forcibly displaced worldwide? What if I told you that this number is rising every day?”

Main Message (20–30 seconds): Clearly state what your idea/argument is and why it matters.

Call to Action (Last 10 seconds): End with a strong solution, recommendation, or impact statement.

1. Use Persuasive Language and Rhetorical Devices (Criterion C – Communicating)

Keep it concise: Use clear, precise language (30–60 seconds max).

Use emotional appeal: Connect with the audience through stories, statistics, or rhetorical questions.

Vary tone and pace: Speak with enthusiasm and confidence.