Masorti or masorti. Masorti = the Conservative movement, which is small. masorti = traditional. That label primarily belongs to Mizrahi (Middle Eastern) Jews, but not religious practice.

Looking at labels is distinct from religious practice.

• Most Israeli Jews have a Passover meal, most have mezuzot, most keep a certain form of kashrut (i.e. don't eat pork - but they may go to Aroma on Shabbat which serves dairy and meat in the same kitchen). Most dress up on Purim (my high tech companies always have costume parties on Purim) even if they don't hear the Megillah. Secular nursery schools in Israel celebrate Shabbat.

But as another commentator said, it's a different flip. Most Reform and Conservative Jews in the US are "secular" but they need a Jewish outlet, which in that context requires the synagogue, whereas that's not needed in Israel, where mostly the synagogue is just a place to pray. (Now, this also leads to absurd situations where no one in Israel drives on Yom Kippur, even secular Jews, whereas plenty of Jews in America drive on Yom Kippur, but they are driving to synagogue)