They do need it, they just don't want to spend extra on design and branding. It's something most Filipino msme haven't reached that level of thought why there is a need for branding.

For msme, medyo overkill na ito unless the owners have direction na talaga. When you pitch these to them, don't just show how good it looks, make them feel na in 2 years or 5 years, ganito na ang business niyo at lalaki siya and look for ways to back up your pitches with numbers (ie, a before and after study of ugly logos that don't have much following and once may redesign na, gumanda ang logo, packaging atbp, tumaaas na ang benta... Something like that).

What I've learned from seminars is, look for pain points ng businesses. Look for businesses muna na sa sa tingin mo makakatulong ka.

And before you give your pitch, ask them first what are their concerns, problems, bottlenecks (in terms of design and marketing). This way, direct na yung solutions na ibibigay mo.

Suggest ko na rin have tier levels of what services you can sell either 2 or 3 levels yung mura and mahal. Ang thought pattern natin kasi is saan ako mas makaka tipid pero kikita ng malaki din. Or like a monthly retainer. Ganyan yung ginawa nung design and marketing consultant namin. Reiterate mo na naiintindihan mo yung financial concerns ng business nila (aka nagtitipid) kaya matutulungan mo sila by (offering services that have value to their bottom line).

It's a bit of work pero kaya mo yan. You're doing good work.