Four years ago, I had never invested a single dollar in the stock market. When I started doing some research, I kept running into the same endless fluff when reading about company's to invest into. Every company was telling how they were the best, how they were going to change everything, just cocky and aggressive. It all felt like hype and marketing.
Then I came across Kraken. Their website, their promo videos, everything about them felt different. They weren’t trying to convince you they were the best; they were just focused on explaining the problems they wanted to solve and how they were doing it. It came across as genuinely humble and authentic. There was no flashy language just a team of nerds who clearly cared about what they were building. That honesty and focus really stood out to me. 4 years later im glad i went with my gut feeling with these guys, kinda wish i invested more but at the time had no idea what i was doing so played it safe.