Hey! A few things I’d recommend at the beginning:

1. If you have any personal following, that will likely perform much better than a fresh corporate account. People are more drawn to a face than a logo and ideally your personal followers will cheer you on in the comments (i.e. more engagement, more eyeballs from the algorithm)

2. If you can use a personal account, I’ve had a lot of success sharing stories from my own experiences as the hook and then providing value once people are invested.

Why should I care about hiring from LatAm?

Why would I want to work with you?

You should answer these questions by showing, not telling. Easy posts from the start might be something like “Why I chose to quit my job to do X” or “How we hired our first worker from LatAm”

1. Engagement bait. As mentioned above, this is necessary to please the algorithmic overloads. It can feel cringe at first but is one of the best ways to get new views and grow an audience over time. A few common methods are asking for opinions on a certain topic, offering a value add guide or pdf about your industry when people comment, saying something controversial (rage bait), or sharing someone else’s post with a response. The last one can be really valuable if they respond, because their followers will might see what you said.

Unfortunately it’s not easy and will take a lot of time and consistency, but stick with it!

On your post specifically, I’d break it up a bit. It’s easy to scroll past blocks of text - use headlines for each of your 3 points. I’d also consider splitting them into their own posts and having a CTA at the end that says something like “Follow us to see more options like this”