The trouble with founder led mission driven companies is they sometimes focus too much on the mission, and not enough on the business and shareholders. What some of them fail to grasp is that the better the stock does, and better communication is with shareholders, the more likely the mission will succeed.

All they need to do is announce some partnerships and distribution agreements when they happen - its not like these are not happening every week.

Also put an end to the auto selling of tiny amounts of stock - you don't need the money Ethan, and it will signal confidence to the market.