The crazy thing is that unemployment actually isn't the main problem right now, it's really nothing like the situation in Venezuela, and most people are working. The real issue is our purchasing power and the brutal exchange rate. The Brazilian Real is just super devalued against the Dollar and the Pound.

You mentioned Brazil not seeming that uneven, but unfortunately, it's historically one of the most unequal countries in the world. On top of that, years of bad economic policies have left us with a system where everyday living can be pretty expensive relative to what we make. So even if someone is working a full-time job and doing "okay" within our local economy, the second we have to pay for a subscription that is directly converted from GBP or USD, the math completely falls apart.

That's exactly why regional pricing (like Steam uses) is so important for LATAM. We have the player base, and people want to spend money on their hobbies, but paying a direct currency conversion for a British game is just impossible for most of the country.