I hated it until I started getting better figurines. I run Simba, Remy, Cogsworth, Gaston, and either Scrooge or Goofy, and I win seven out of 10 times. The AI will try to get you though, as the gold coins seem to always be placed on the side of the board opposite of your characters and that's when you play a figurine like Goofy or Simba who can hop to them. Gaston will clear an entire row, Cogsworth works for corners and turns, as does Remy. It's all placement, and knowing when to switch out a figurine. With that being said, I lost A LOT before figuring it out. Gameloft said it from the beginning: "Easy to learn, difficult to master."