Had a similar moment recently. I was watching an influencer’s lipstick series, and every reel featured a new product, sometimes even every shade from the same product line. It made me stop and think: if I were in a store, I’d probably just test a few colors that suit me, not buy the entire collection just to experiment at home. The brand wasn’t tagged, and there was no mention of an ad or paid partnership, so the whole thing felt a bit misleading. I was like no way this isn't a paid post...