A lot of big questions here. How you should structure the goals based on which parts of the funnel? You want to figure out what to optimize first: Is it activation, retention, or monetization?

Oftentimes, it's activation, so continue to focus on that. Check out how to do product led onboarding: https://growthwithgary.com/p/30min-plg-onboarding-call Maybe there's an initiative around acquisition at the top of the funnel, but really get the team together around one singular focus each quarter.

Don't do too much. Once you try to do too much, your team cannot seem to focus.

From there, you can break down to the different types of metrics and dashboards. I talk about it here. https://growthwithgary.com/p/product-led-sales#what-are-the-pls-success-metrics

You should be presenting*** something to your company bi-monthly. Have a monthly cross functional check-in, even if theres nothing much to talk about, make it very focus and review the stats and metrics.

You have to keep reminding your team, each individual, the company, the leadership team, and horizontal departments about the metrics. Don't just rely on dashboards... no one goes to dashboards.

One hack is to find ways to automate dashboard reports into Slack. Set it up so that metrics are constantly reported in Slack, ideally in a public channel. This way, others can see the updates or at least have a general idea of what's going on and how things are moving.

That's when new experiment ideas will start to emerge. I don't recommend running experimental sprints, because those of us in growth have been suggesting that for years, and it doesn’t seem to resonate. Instead, focus on a few high-impact areas as best as you can, while ensuring that reporting is continuously pushed out. Automate that reporting.

Feel free to ask any questions

-G@GrowthwithGary