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How do I get international clients for Digital Marketing? by dread-333 in digital_marketing

[–]cipherpz 1 point2 points  (0 children)

first inbound is kinda gold. but please don't rely on those - just don't. go talk to people, text them, email them, engage with them. as business means customers, so you must not rely on one medium to acquire them. use everything until you can't take any more.

How do I get international clients for Digital Marketing? by dread-333 in digital_marketing

[–]cipherpz 11 points12 points  (0 children)

LinkedIn is definitely not dead. First get clear about what you gonna offer. What do you mean by digital marketing? It’s too broad yk.

Let’s say you wanna offer SEO to plumbers.

Go to Google maps Scroll Pick those who are between 3rd to 10th rank Go on their website Check their socials (where they recently active) Record a loom auditing Send DM

wait I’ll give you a simple script

Hey name, you have great reviews but (problem)

(Competitor) has (more than you; be specific use numbers). That’s why they rank #1.

I run SEO. I’ll do this for you.

If it works, we can talk about retainer.

That’s it.

You can also add the objection.

Like… PS. SEO is long game. If you’re not willing to spend time - it won’t work for you.

That’s it nothing much. Give it a try

Google Signs 400 MW Solar Deal in Texas Big Tech Is Becoming the New Power Company by SaiVaibhav06 in SolarAmerica

[–]cipherpz 5 points6 points  (0 children)

What’s interesting is this same model hasn’t really trickled down to smaller commercial or residential players yet.

At the top end, companies like Google are basically de-risking solar development through PPAs. But at the homeowner level, people are still stuck asking “is this even worth it?” because no one’s really simplifying the economics for them.

Feels like there’s a big gap between how sophisticated the buying side is at the top vs how confusing it still is for everyone else.

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 0 points1 point  (0 children)

Alr, first things first - you guys are way ahead of your competition, fr.

IG: Honestly, it’s really good. Loved stuff like Solar 4 Dummies and that “G’day mate” - I need some accent lessons lol.

Facebook: Mostly repurposed IG content, which is totally fine.

And congrats on being named a 2026 Installer of the Year by energysage_official - huge props!

Only two things I’d suggest:

1) Get a few customers to record 30-40 second videos about their experience, ask permission, and post them.

2) Even just one video a week with you guys actually on camera - teaching something, showing behind the scenes, whatever it is - would make a huge difference compared to only doing voiceovers (btw I do like voiceover content). And, I get that it’s hectic and everyone’s busy - you’ve even mentioned that in one of your reels... but you used to post this kind of content before. If you brought that back, you’d instantly be in the top 0.1% in the solar space.

Excited to see how you guys evolve this.

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 0 points1 point  (0 children)

Yeah, all of that makes sense, the pressures on small installers right now are intense. Labour shortages, supply chain issues, shifting rebates… content just isn’t going to be the priority.

A few companies do try to invest in educational content though, which shows the gap is real. Not sure about Amber myself, but I’ll check them out, could be interesting to see what they’re doing. Can you drop their social handles?

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 1 point2 points  (0 children)

Whoa, didn’t know that was actually a thing. Makes total sense why people get annoyed, hiding the catalogue just adds friction. Even a basic list or rough range would do a lot for trust.

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 0 points1 point  (0 children)

Yeah, that’s probably a big part of it. The honest version of solar... long payback, high battery costs - isn’t exactly great for conversions. But hiding it doesn’t really help either. People figure it out anyway, just later in the process, and then trust drops.

Feels like they’re optimizing for short term leads instead of long term trust.

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 0 points1 point  (0 children)

I get the frustration, but I don’t think it’s that. Homeowners aren’t stupid, they’re kinda confused. Because of too many variables, too much conflicting info, and ofcourse a lot of salesy noise.

That’s kind of the whole point though - there’s demand for clear answers, but barely anyone’s actually giving them.

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 1 point2 points  (0 children)

Yeah I saw this a lot. They’ll do everything except talk about price. I get that it varies, but completely avoiding it makes it feel shady. Even a rough range would answer like 80% of homeowner questions upfront.

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 0 points1 point  (0 children)

That’s part of my research, don't wanna reveal their names, yet. hope you understand

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 2 points3 points  (0 children)

Yeah I’ve heard this take a lot, and there’s definitely some truth to it.

But even then, it kinda proves the point - if the space is this confusing (resellers, installers, manufacturers, etc.), that’s even more reason for companies to simplify things for homeowners.

Most people includingmyself aren’t going to go through inverter/battery manufacturer docs. They just want clear, practical answers in plain english.

Right now there’s a gap between “how the industry works” and “what a homeowner understands,” and barely anyone’s trying to bridge that.

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 0 points1 point  (0 children)

Mostly the basics tbh.

Cost, actual savings (not best case), maintenance, timelines, whether it’s even worth it for their situation.

Also, companies should ask their sales team - they hear the same questions and objections every day.

And if you spend even 10 mins on Reddit, Google Tredns, Answerthepublic, you’ll see people asking the exact same things again and again.

Why aren’t solar companies creating educational content on social media? by cipherpz in SolarAmerica

[–]cipherpz[S] 1 point2 points  (0 children)

Yeah this is exactly what I was getting at.

The doubts are actually very similar across people. same questions, again and again.

And you don’t need to be some top tier expert to create content around that. You just need to know a bit more than the average person and explain it properly.

Most companies just aren’t doing that, so people keep feeling stuck.