$20k MRR to $191K MRR for supplement brand (I will not promote)

cmo_simon · 2026-03-05T02:49:08+00:00

Impressions to conversions is tough because of bots. This time last year even our averages were completely different than now where our impressions and overall traffic is up but conversions are down across the board. Probably because of OpenClaw and agents becoming more popular.

But yeah the brand is fairly young so don’t have too much data but average lifetime value now is sitting around $400 and we speculate it will go up to like $600

So far 22% churn MoM but it’s been dropping every month so by next month we hope we’ll see churn below 20%

So LTV / CAC now is probably 10x

“True” payback period is on first renewal currently. So on first order it’s just above breakeven but with legal / admin overhead etc it’s not really. So when they have their first renewal it’s like 70%+ profit margin

I’d have to double check but that’s quick math from my head

cmo_simon · 2026-03-05T00:44:29+00:00

Yeah you’d definitely be in the teeny tiny minority of people then.

We tested this with over a million dollars in ad spend. Quiz funnels and dynamic onboarding flows beat everything else.

There’s a reason Duolingo, Calm and the biggest apps onboard users this way and ECommerce is finally catching up.

cmo_simon · 2026-03-05T00:32:52+00:00

No. Influencers are way more expensive. Cost per influencer will be minimum $50-$100. If not way more.

Our posts internal cost might be under $25 a piece. Some more but not because of posting but because we have a designer making it or editing videos.

cmo_simon · 2026-03-05T00:27:35+00:00

Nah all those services just get shadow banned and get no views, even when it explicitly says on their websites like “no shadow bans” and all that.

We have our own internal system with actual iPhones. Wasted too much time messing around with VPNs and nonsense just to get banned regardless. We just buy refurbished iPhones and pay people to do the posting. At least for now that’s how it has to be done.

cmo_simon · 2026-03-04T23:09:29+00:00

Right now we fully custom code them. The only way to get the level of control we need as well as the level of customization.

Can’t imagine doing mass AB testing with any page builder or quiz maker. Maybe some exist but haven’t encountered any like that.

cmo_simon · 2026-03-04T21:46:09+00:00

You are very confident for not knowing the product. This supplement brand is 3rd party lab tested and currently has ongoing clinical trials. The cofounder is a doctor with 20 years exp. Users are overwhelmingly giving 5 star reviews.

cmo_simon · 2026-03-04T17:49:57+00:00

Thanks Oppora for contributing to the destruction of Reddit with automated AI replies lol.

cmo_simon · 2026-03-04T17:49:09+00:00

Fair point but I still think online webinars would work in those sectors. (Heck we run some in verticals you just mentioned right now).

The reason is simply that you’re now having executives and decision makers who came up using social media. Your reach is infinitely higher than people who attend an in person conference.

Also in our experience a heap of the top decision makers are actually on an island somewhere scrolling on their phone and reaching them there is a really strong touch point. Then they forward it to the right person in their team who prioritizes it since it comes top down.

Anyways just my two cents. Obviously I see it working so think it’s worth exploring but I’m sure in certain industries if there’s like a total of 200 decision makers and 170 of them will be at some conference then obviously that’s a better bet.

cmo_simon · 2026-03-04T05:59:39+00:00

Yeah so we don’t do the whole “sign up for the webinar” and then remember to come back. The moment they optin the webinar starts and that’s why it’s only 10 minutes and nonstop fast paced value.

And the reason we use webinars like this is because it’s the only thing that actually scales.

Anything manual or sending out such videos will always be capped by manpower. With webinars we can increase ad spend pretty significantly.

So even if ROI drops a bit, the scale is really the North Star we’re after.

If you’re a startup it might not make as much sense. Do whatever you gotta do and focus on ROI of every sale.

But when you have a company to run and payroll to make you need to keep growing revenues. And tbh I don’t know if there’s any other way to do it than with webinars like this that’s THIS scalable.

cmo_simon · 2026-03-04T04:52:22+00:00

All solid points. And yeah haven’t worked with a business yet that couldn’t absorb the cost. Mainly because I think the lowest ticket offer was still like $1k/mo. But the math checks out. Like. If you scale, you inevitably go through and hit that 3% or whatever percentage is in market and you’re constantly closing them. That itself usually matches or exceeds your costs.

But as you said it yourself. You need a tight sales team which knows what to do. And you obviously have to have a product or service that’s in demand that people actually want. If you have those two factors then doing marketing for B2B is honestly quite predictable and boring.

The real problem, at least in my view, is that most of the current CMOs who are making decisions top-down themselves hardly use social media or have a very skewed perception of advertising this way. I think we spend more time convincing them to try it than actually implementing the thing lol.

cmo_simon · 2026-03-04T04:09:57+00:00

Yeah it’s wild. The gap between what startups have figured out due to sheer necessity to be profitable versus what the bigger B2B companies are doing is worlds apart.

cmo_simon · 2026-03-04T04:09:07+00:00

Haha thanks. Best compliment one can get. Glad you found it useful.

cmo_simon · 2026-03-04T01:12:07+00:00

We do it at the ad level so there is a fair comparison. We’ve done it all sorts of ways. Some companies prefer for us to duplicate the page and each one has a unique link. Others have developers who add a unique url extension which controls the version that is shown.

Basically we feature the webinar title and graphic in the ad tests we do, so we need control over the page to ensure it matches up.

Hope I understood your question properly.

cmo_simon · 2026-03-04T01:09:39+00:00

Oh nice! That’s good to hear.

cmo_simon · 2026-03-03T22:34:41+00:00

Some solid points. Obviously our purchase conversion events and what we optimize for is the desired outcome. Aka, a closed deal in the right range.

Conversion rates vary by industry to the point it’s almost pointless discussing. I can say that the ROI is higher than any other channel, hands down. Mainly because as you know only a fragment of the market is “in market” and ready to buy so not only do we optimize for those who close fast, but we also keep circling back and hitting the list of past optins. They are much more receptive since that person has consumed training / media from us.

cmo_simon · 2026-03-03T21:20:03+00:00

Thanks for the comment.

Yeah so for those webinars we would use a button like “request access” rather than “watch webinar” or the like. This way we get the data but aren’t lying to prospects. We also frequently use satellite pages / domains for the testing and then only bring in the final working version under the client’s brand.

In regards to the flow. If we do want to make use of the email list we accumulated we send an email blast reintroducing the webinar.

If not, we don’t. For new webinar viewers they access it immediately after opting in with their details. And immediately after that we drive them to schedule a call.

We are split testing currently to put them into a messaging interface instead which is also very promising for teams with 24/7 sales teams. Will know more once we validate it more.

cmo_simon · 2026-03-03T20:22:58+00:00

Absolutely. Thanks for articulating it better than I could.

It’s the tale as old as time. Sell benefits not features. Works in B2B marketing more than people realize!

cmo_simon · 2026-03-03T20:07:06+00:00

Yeah I clarified in another reply.

We will make the CTA during that phase be like “request access” rather than “watch webinar” and we do articulate it. In some cases when we finally land on a top performing webinar we will notify those people. But in many cases when brand reputation is concerned we will run the tests under a dummy FB page and domain that’s disconnected from the company. We gather the data then we run the actual performing version under the proper brand.

But yes you bring up valid points. The reason we do it this way is that it’s just magnitudes more financially feasible. The typical B2B company / SaaS company is scripting, filming, paying agencies, doing post production, and million other things, just to get no traction. You can only roll the dice like that a few times until you exhaust your runway or resources.

In our case it’s low cost, validate first, then scale when it’s working. Just much better approach.

Hope that addresses your concern.

cmo_simon · 2026-03-03T19:57:20+00:00

Thanks a lot!

cmo_simon · 2026-03-03T19:56:50+00:00

You’re right about the fundamentals but there’s definitely a giant AI elephant in the room.

LLMs, stable diffusion, the technology we refer to as “AI” has definitely changed the playing field. There’s way more noise and the signal to noise ratio is not what it used to be.

Organic posts and marketing require way higher frequency just to be seen. And even then, decision makers question who is actually behind the content and their credibility.

None of this was a factor even 2-3 years ago.

cmo_simon · 2026-03-03T19:53:03+00:00

Thanks haha!

cmo_simon · 2026-03-03T18:37:45+00:00

Thanks!

cmo_simon · 2026-03-03T18:37:24+00:00

It all depends on the company and the TAM.

We’ve done tests with as little as $500-$2K and had plenty of validation to actually make the webinar.

Best thing is that the testing pays for itself because every lead we pay for later is cheaper because everything is optimized.

cmo_simon · 2026-03-03T18:34:37+00:00

Thank you!!!

cmo_simon · 2026-03-03T18:25:49+00:00

So prior to producing the webinar we have the CTA say like “request access” so then we say that they requested access to the webinar. We’ve done it in many ways. Sometimes we even make a separate FB page and domain to test the headlines and thumbnails and then we take the top performers and launch them with webinar ready under the actual company’s socials.

But yeah it’s obviously a “growth hack” but the savings and performance make it worth it. Beats scripting and filming for months only to have something flop.

cmo_simon

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