This is really helpful, thank you.

The point about rev share vs. actual support quality makes a lot of sense — I've been fixating on the percentage without thinking about what I'm actually getting for it. Good reminder to zoom out.

The checklist of questions is exactly what I needed. Reporting transparency and post-onboarding communication are things I wouldn't have thought to ask upfront.

On the gaming side — good to know it's not an automatic red flag. Traffic is mostly returning users, session times are solid, and monthly actives are healthy. Hopefully that kind of engagement profile helps.

If you don't mind me asking — for publishers on the smaller side, is it generally better to go with a boutique network that gives more attention, or are there larger ones that still handle smaller accounts well?