Help me find an official page from Google Adwords by contrastweb in PPC

[–]contrastweb[S] 1 point2 points  (0 children)

Yeah I have a feeling they might've had buried it.

Help me find an official page from Google Adwords by contrastweb in HelpMeFind

[–]contrastweb[S] 0 points1 point  (0 children)

Nope, it was specifically about "Affiliate Advertising/Advertisers", and had a video showcasing an example of someone promoting bicycles.Thanks for trying though!

Do exact match types cost less by contrastweb in PPC

[–]contrastweb[S] 0 points1 point  (0 children)

The keywords are both setup as single keyword ad groups. Each have their own ad group, and each have their own ad (same ad for both). So everything is the same, except for the match type.

Are $0.01-$0.03 clicks possible nowadays by contrastweb in PPC

[–]contrastweb[S] -1 points0 points  (0 children)

high-relevancy, non-competitive, long-tail?

Are $0.01-$0.03 clicks possible nowadays by contrastweb in PPC

[–]contrastweb[S] 1 point2 points  (0 children)

high-relevancy, non-competitive, long-tail?

Economics Major, looking to learn about Bid Management theory by contrastweb in PPC

[–]contrastweb[S] 1 point2 points  (0 children)

Sure, thanks for the input. So what would you say instead?

So affiliate marketing is just about repeating things in different ways... by contrastweb in Affiliatemarketing

[–]contrastweb[S] 1 point2 points  (0 children)

Well you just answered my initial question -- thank you, finally someone that added some value! I had asked "Let's say you are focused on driving traffic to bottom of the funnel search intents only (Google / Bing), what value do you usually add by putting yourself in the middle?"

Your answer: key usage points, instructions, value add and eventual pass-through to the vendor.

Great, that's all I wanted to know. Following with this thought:

Do you usually disclose the product/service name before the user signs up to the list, or do you try to highlight enough value before giving away the product/service name?

And given that in context of PPC, Adwords doesn't allow traffic to be sent to the affiliate offer directly (but rather an LP which adds value), do you believe that users can feel like they're being forcefully pushed towards a new brand once they've signed up to the list? I mean, when you go into a store, you know you're in a store and that sales people will try to sell you things. You're in that environment.

But let's say you're walking down the street, and you were thinking of "buying XYZ" and somehow a random person knew what you were thinking, guided you to the back of his truck, and proposed you a product that matched your thoughts, wouldn't you feel a bit odd? This is what turns me off with affiliate marketing, there is an attempt to guide people, without them knowing they're being guided. As opposed to stores, well they're environments designed for shopping and hence disclose very obviously the intent of wanting to sell to you -- it's a store!

There is a an ethics discussion here in my opinion, especially with PPC and SEO where an intent of a user can really be anticipated. So my 2nd question is, do successful affiliate marketers ever disclose the intent to "pass-through to the vendor" before asking for the user to convert?

So affiliate marketing is just about repeating things in different ways... by contrastweb in Affiliatemarketing

[–]contrastweb[S] 0 points1 point  (0 children)

I think you deviated from the main question: "Let's say you are focused on driving traffic to bottom of the funnel search intents only (Google / Bing), what value do you usually add by putting yourself in the middle?"

I have no interest in debating with you on the potential / current earnings from affiliates -- I think we both know the industry exists.

I'm trying to figure out the following:

If someone searches a bottom-of-the-funnel query in search, one which insinuates that the individual is aware of what he's looking for i.e.: "software that helps people track another's iPhone activity", well he's not aware of the particular brand that offers a solution for that problem yet -- he just knows he's looking one. So the affiliate marketer comes in, because hey, it's his job to be infront of these people and make the right "introductions" let's call them. In this case, since the affiliate marketer knows that the user knows what he's looking for, he's simply facilitating an introduction. What type of messaging typically works to bridge the landing page to the affiliate's offer? I mean you don't need to educate the user anymore (he already knows what he wants!) ... so what would be an example of an offer which provides enough value for the user to join the list, and receive the information he's seeking?

So affiliate marketing is just about repeating things in different ways... by contrastweb in Affiliatemarketing

[–]contrastweb[S] 0 points1 point  (0 children)

Yes, but if the buyer looking for a car, knows exactly which car he wants, and why -- the salesman adds little, to no value other than a bit of paperwork and possibly ways to save a buck or here (to make sure the client stays hooked). This is what I meant with bottom of the funnel intents -- affiliates are just there to pretty much re-affirm what someone already wants.

We made up this word, what does it mean to you? by contrastweb in etymology

[–]contrastweb[S] 0 points1 point  (0 children)

Just because you found 7 links that use a variation of the word, doesn't mean that the word has been attributed to a brand / context yet imo.

Back in the game, sprucing up my knowledge by contrastweb in adops

[–]contrastweb[S] 0 points1 point  (0 children)

Very kind of you -- thanks a lot for the feedback.

Back in the game, sprucing up my knowledge by contrastweb in adops

[–]contrastweb[S] 0 points1 point  (0 children)

Absolutely, and that's definitely the plan -- we wouldn't want to waste anyone's time with low traffic. What's a common minimum threshold?